City Occupiers and Investment Study

Award outcome

Description

The City of London Corporation needs to ensure it can attract the right balance and mix of occupiers to the Square Mile to ensure a vibrant and sustainable ecosystem. Both in the short term - to meet immediate strategic goals. And longer-term, to ensure the City remains a world-leading and thriving business cluster. A study is proposed to be commissioned to deliver an evidence-based approach for doing this. The study would explore what is needed to deliver strategic priorities for occupiers, and ensuring clarity around goals and KPIs. Identifying what sorts of occupiers should be targeted and how to win their business. Producing both a target engagement plan and the content that will convince these occupiers to locate here. And setting out the functions and structures required to deliver these goals effectively - looking at both existing resources and where new approaches are needed. This study would take place across five inter-related workstreams and deliverables, to run concurrently and is identified in the attached scope.

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