Media Partnership-Public for SportAccord

Award outcome

Description

Sport Accord is an opportunity for the region to deliver an outstanding visitor experience for delegates; use the platform to showcase the West Midlands unique sporting heritage; enhance the region's reputation across the global sprts industry and build new inernational networks and attract a pipeline of new major sporting event opportunties. WMGC requires a national meida partner to provide unique and relevant content and coverage in the build-up to, during and after the SportAccord event (March - April 2024) to highlight the West Midlands as the "heart of sport" in the UK. We require a regular drumbeat of stories acout the West Midlands' sporting and hosting credentials. This could be via features, interviews, case studies and other bespoke activation ideas. The features should apprear across a range of different pltforms within the UK media outlet, including newspaper, online, in newsletters and on docial media. The outputs would use a mixture of editorial and advertorial tactics to promote the region's offer.

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