Multi Modal Product Trial

Award outcome

Description

The objective of the Multi-Modal Product Trial is to introduce smart ticketing nationally across the country to ensure that consumers can make contactless payments on public transport. The benefit of this scheme is to allow passengers to automatically obtain the best fare across multiple modes of transport, irrespective of who the vehicle they were using was run by. There are clear benefits of this scheme, and it will also help to create new revenue for train companies and support future business cases. Multimodal products rely on the availability, quality, and comprehensiveness of the information and functionality offered to passengers. The multimodal fare product primarily impacts availability, price, and flexibility when passengers choose which transport mode to use for their journey. The objective of the multi-modal product research as part of this study is to- 1. Transform travel and support smart integrated ticketing and payment services. 2. Modernise and enable convenience for passengers accessing public transport. 3. Allowing journeys across multiple modes of transport and multiple transport operators. 4. To be attractive and widely accessible. 5. Enable a passenger to plan and book a trip using different transport modes as easily and as cost effectively as making a journey using only one transport mode. The goal is to enable 'one-click' search, 'one-click' booking, and 'one-click' payment and ticketing. 6.MC would now like to refresh the 2019 work and conduct research into specific travel corridors where multi-modal product trial is more likely have the greatest effect as per the objectives identified as part of this study. This work is expected to be delivered across four tasks:  Task 1: Review of rail demand patterns in MC area and longlisting  Task 2: Customer, Fares and identifying a trial corridor  Task 3: Stakeholders engagement for the trial corridor  Task 4: Technology options and implementation plan for the trial corridor The final deliverable will be the production of a report as "Multi-modal fare product trial", which includes an executive summary, key findings of all tasks, recommendations, and next steps.

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