LFF Brand Evaluation (Revised) - AWARD

Award outcome

Description

The BFI wishes to commission an agency or consultant to conduct an evaluation of the current Principal Partnership with specific focus on a benchmarked value of the current deal. Alongside this brand/partnerships specific review we would expect to see a valuation of the LFF brand and assets with a clear indication of how these are benchmarked against other UK cultural and commercial sponsorship assets (music, fashion, UK festivals, exhibitions etc.) and international film festival partnerships comparable to LFF We also expect to see recommendations on what the BFI would need to do to achieve a higher price for LFF Principal Partnership and an understanding of the assets required to reach greater income.

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