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| Source: | Contracts Finder |
| Notice Type: | Pipeline / planning |
| Buyer: | OPEN UNIVERSITY(THE) |
| Main Category: | — |
| Procurement Method: | — |
| Tender Status: | Pre-tender |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 3 October 2024 |
| Application Deadline: | — |
| Contract Start Date: | 30 September 2025 |
| Contract End Date: |
All 5 notices for this procurement, oldest first.
Brand Tracking/PIN/PRO/224
Brand Tracking/PIN/PRO/224
OU Brand Tracking Services
OU Brand Tracking Services
OU Brand Tracking Services
Earlier notices predate the Procurement Act 2023 (commenced 24 Feb 2025) and therefore don't carry UK1–UK17 codes.
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Awarded to
| Award value: | £904,000 |
| Award decision date: | 30 September 2025 |
| Award status: | Active |
The OU will soon be embarking on a competitive tender for Brand Tracking research services. The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consumers. The competitive tender will also include the option to include regular surveys of other important OU audiences like students, Alumni and employers. Agencies that would like to participate in this early market engagement exercise must do so via the OU's e-tendering website, In-Tend:-https://intendhost.co.uk/openuniversity/ To participate, agencies are invited to complete and submit the Request for Information Questionnaire no later 23rd October 2024 via the correspondence function on In-Tend.
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| Contract Duration: | 4.1 years |
| Procurement ID (OCID): | ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416 |
| Notice Reference: | 8bd5f0b0-e6b7-4e27-bac4-3d5d3448051e-790942 |