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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | British Council |
| Main Category: | Services |
| Procurement Method: | Open procedure |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): |
Awarded to
| Award decision date: | 16 July 2024 |
| Award status: | Active |
This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.
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Pipeline status
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Application Deadline
14 May 2024
Closed
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| Release Date: | 30 October 2024 |
| Application Deadline: | 14 May 2024 |
| Contract Start Date: | 16 July 2024 |
| Contract End Date: | 16 July 2028 |
| Contract Duration: | 4.1 years |
| Procurement ID (OCID): | ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e |
| Notice Reference: | 1c250c5a-6e55-41cf-baa5-dced1e1082a4-798456 |
View Original Notice
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