Digital Marketing 2022 - 2025

Award outcome

Description

The services offered should be in the form of the agency's guaranteed time for at least three days a month used to support Ageing Better, covering PPC, SEO and other ad-hoc support with Analytics, social media and email marketing. This will be agreed between Ageing Better and the supplier on a regular basis through weekly catch-ups. Work on PPC will include reviewing and optimising our Google Ads account. The supplier will manage the account on behalf of Ageing Better in order to create and maintain targeted campaigns, including developing ad copy and targeting keywords, ensuring high levels of relevant clicks. It will be the supplier's responsibility to manage Ageing Better's Ad Grants account and ensure that it performs to high standards and remains active, conforming with all of the Grant's policies. The supplier should play a key part in optimising our SEO strategy, producing audits and providing ongoing reporting, as well as assisting with keyword and gap analyses. We would also require support with our email marketing on an ad-hoc basis, including campaign reporting/analysis and ensuring our mailing list and campaigns are optimised. The length of the contract is for three years, with one-year and two-year break clauses. For the first 12 months of work, bids should be in the range of £23,000 to £25,000 excl VAT. The deadline for tender submissions is 4pm Friday 25 March.

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