Creation of new website

Award outcome

Description

Farnham Town Council's website has many users and a great deal of content. The information architecture will be key to the success of this project as we want people to find the information they came for quickly and easily, and ideally, to find something new and of interest along the way. Key objectives include: • The website experience should be improved to make it more accessible for all. • Deliver an effective self-service website for Farnham Town Council activities and to signpost users to other councils and service providers in the most useful and easy way possible. • With 70% of users accessing the website via a mobile device, the site should be designed to be mobile first. • The navigation needs to be improved with a first-class search facility on the site so that users can find information quickly and efficiently. • Allow Farnham Town Council to push its latest news and information. • The design should appeal to a wider age group and ensure it is future-proof and remains technically relevant. • By delivering a site that satisfies people's need to find information about the town, there is an opportunity to promote and encourage greater engagement in council business. • Increase website traffic to events during the first year of launch. • As easy to use content management system. • Maintain and improve SEO so the site ranks high for agreed key words.