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BTA1777 - Travmedia subscription and International Media Marketplace (IMM) attendance

WAC ID:282597

Public SectorAward noticeClosedSME-friendly

Source:	Contracts Finder
Notice Type:	Award notice
Buyer:	British Tourist Authority T/a Visit Britain
Main Category:	Services
Procurement Method:	Single tender action (below threshold)
Tender Status:	Closed
Estimated Value (ex. VAT):	Not specified
Release Date:	19 October 2022
Application Deadline:	1 September 2022
Contract Start Date:	13 October 2022

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Award outcome

Awarded to

TRAVMEDIA (UK) LIMITEDGB-CFS-224639

Award value:	£40,498
Award decision date:	15 September 2022
Award status:	Active

Contracting Authority

Organisation

British Tourist Authority T/a Visit Britain

Submission Details

Description

International marketplace (IMM) attendance. Travmedia subscription to use Travmedia's UK Platform Alerts to support earned England PR objectives. Travmedia UK's Platform allows us to reach and connect with a highly targeted network of travel industry media specialists, enabling the team to support England's regions and industry through having access to specific media enquiry alerts from national media covering consumer travel stories. Competition is absent for technical reasons as no other platform is able to provide this tailored service. Competition is absent for technical reasons as Travmedia UK runs the only major travel media and influencer networking event (IMM) of its size and scale in the UK market, which provides a unique, key annual networking opportunity for VE. It is an opportunity to meet with top tier media to influence the England narrative; build relationships and contacts with regional partners and engage with industry. The individual elements of spend with Travmedia UK are low price but yield high value return on investment against PR objectives.