23NLP010 Sports Campaign - Content Creation and Distribution

Award outcome

Description

The National Lottery Promotion Unit's (NLPU) Sports Campaign focuses on major events in the sporting calendar and utilises them as a platform to demonstrate to National Lottery players how their funding makes a real positive difference to sport at all levels - from grassroots to elite. The NLPU's sport campaign this year aims lay the best possible foundations for the Paris Olympic and Paralympics in 2024; two events which presents a huge opportunity to The National Lottery. In the lead up to Paris, we would like to commence a programme of activity that will see us use the various sporting events and milestones of 2023/24 to garner coverage that highlights TNL investment into sport at all levels. The FIFA Women's World Cup takes place 20 July - 20 August 2023 and The National Lottery has a strong story to tell in terms of its players investment into women's football (and women's sport more widely). The NLPU is seeking a social media partner who will create and publish social media content on owned channels to highlight The National Lottery's investment into women's football to reach the younger 18-25-year-old audience. The Contract Term is Monday 08th May 2023 - Friday 29th September 2023 (with the option to extend for a further month). The budget available for this project is £104,166.67 including expenses (exc. VAT). This tender will be conducted on the NLPU's chosen e-tendering portal. In order to access the tender, bidders must first register on this portal which can be done via the following link: https://tnlcommunityfund.bravosolution.co.uk/

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