Media Monitoring Services - AWARD

Award outcome

Description

The Historic England media team needs to source a media monitoring service to monitor the coverage we secure from proactive work and receive organically. We need to monitor national, regional and trade coverage in print, broadcast and online. It should be a reliable service which covers a multitude of keywords that can be easily adapted based on our changing campaigns (and ideally at no extra cost). We would expect any supplier to have an extensive source list. We need to be able to demonstrate all coverage achieved in clear, succinct and eye-catching ways, including our regional coverage volumes which should be broken down by key English regions. We currently monitor and "tag" our coverage by theme, based on various areas of our work. This is done automatically through the media monitoring software and can also be done manually in the platform. This allows us to demonstrate how stories related to different themes of our work perform against each other, or which areas of our work the media cover most regularly. We would like this function to continue, or for a sensible replacement of this feature to be proposed. We need for a team of 10-12 colleagues to be able to access the platform and receive regular training for using the platform and getting the most out of the service. We also require that 15-20 people receive daily coverage alerts which are easy to read, broken down in a sensible way for quick accessibility, ideally with a one sentence or more summary for each headline in the roundup. We collate a summary of gained coverage for our organization every day. For this we share all manner of coverage, including broadcast clippings, so we require a quick and easy way to edit and share broadcast clippings within the platform. We would expect a high level of customer service support, with a named contact available to handle any issues we're having at any time.

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