Makinson Arcade Marketing, PR & Events

Award outcome

Description

Makinson Arcade is a traditional Victorian arcade with multiple independent traders under the ownership and management of the local authority. The council seeks to appoint a marketing contractor to undertake all marketing, PR and event management and delivery. The council expects to have a single point of contact with overall responsibility for the delivery of the full campaign, but it can be undertaken through a conglomerate of smaller specialist providers coordinated by the appointed provider (within the total contract cost). Areas of responsibility include: • Communication with tenants through online meetings / face-to-face / group discussions • Managing events/activities through delivery partners / hands-on attendance • Website - migrate, host & maintain • Social Media - management of Makinson accounts • Public Relations / Press / Media • Proposals for Events & Seasonal Activities • Graphic Design production • Reporting on website and social media activity • Reviewing event (expenditure) success/failure • Reviewing Makinson PR exposure Expected to work closely with: • Makinson Management • Wigan Council Marketing & Campaigns Team & Collaborate with: • Makinson Tenants • Wigan Markets • Grand Arcade

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