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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | British Tourism Authority t/a VisitBritain/VisitEngland |
| Main Category: | Services |
| Procurement Method: | Single tender action (below threshold) |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): |
Pipeline status
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Application Deadline
6 September 2023
Closed
Estimated Value
£500,000
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| Release Date: | 19 September 2023 |
| Application Deadline: | 6 September 2023 |
| Contract Start Date: | 30 September 2023 |
| Contract End Date: | 30 September 2026 |
| Contract Duration: | 3.1 years |
| Procurement ID (OCID): | ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95 |
| Notice Reference: | 083da979-4435-4c97-9807-a79998db6958-681793 |
View Original Notice
Access the full notice on the official portal
Awarded to
| Award value: | £500,000 |
| Award decision date: | 5 September 2023 |
| Award status: | Active |
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023