Media Monitoring

Award outcome

Description

MDC targets media across national, regional, local and trade publications. This could be print, broadcast, online, or other digital platforms such as social media and podcasts. The successful media monitoring company will be expected to track and access UK and international media coverage across print, digital and social media, track and access print, digital and social coverage and clippings - including trade media publications in the biotech/pharmaceutical/life sciences/healthcare sectors, provide regularly updated database of media contacts spanning all sectors, including biotech/pharmaceutical/life sciences/healthcare, track multiple keywords or searches to cover MDC and its sub-brands in Syndicates and National Programmes, flexibility to add own contacts and submit updates/edits where contacts are incorrect, media outreach function to allow distribution of press releases to media lists, analytics dashboard, account management and key account contact, training to onboard new users, minimum of five users as standard.

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