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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Main Category: | Services |
| Procurement Method: | Single tender action (below threshold) |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): |
Pipeline status
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Application Deadline
21 February 2024
Closed
Estimated Value
£949,000
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| Release Date: | 29 February 2024 |
| Application Deadline: | 21 February 2024 |
| Contract Start Date: | 31 March 2024 |
| Contract End Date: | 31 March 2025 |
| Contract Duration: | 1.0 years |
| Procurement ID (OCID): | ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7 |
| Notice Reference: | 58aeb4a9-b7cb-484f-b475-6a16b798a193-727665 |
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Awarded to
| Award value: | £950,000 |
| Award decision date: | 28 February 2024 |
| Award status: | Active |
Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
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