Provision of Partnerships with Women's Health Platforms to Promote Screening Uptake

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Description

This contract is for the provision of partnerships with women's health platforms to promote screening uptake, as part of the NHSE COVID-19 Vaccination Deployment Programme. The supplier will be required to raise awareness of the screening offers available and encourage screening uptake. Working with platforms that support women's health and lifestyle, such as women's health apps, targeting women between the ages of 25 and 64 for cervical screening and 50 to 71 for breast screening, to raise awareness of the screening offers available and answer any clinical questions or concerns they have. Lot 1 - Specific requirement for cervical screening The supplier(s) must: 1. Have an established women's health platform i.e., app or access to similar channels such as a website or social media to reach target audience covering relevant topics such as fertility / menstrual cycle / gynecological health that has the ability to reach our target audience of women between the ages of 25 and 64 in England for cervical screening. 2. Include CTA (call to action) with click-through to relevant screening articles on the NHS website. 3. Article/story/blog to cover multiple cervical screening topics: routine cervical screening, HPV, HPV vaccination, and other relevant topics - format be agreed after contract award. Lot 2 - Specific requirement for breast screening The supplier(s) must: 1. Have an established women's health platform i.e., app or access to similar channels such as a website or social media covering relevant topics such as the menopause, with the ability to target communications to a specific audience of 45 to 71 year olds. 2. Have a women's health platform that can target some content towards the 45-49 age range to get breast screening on their radar before they're invited at age 50, and to remind them of being 'breast aware' in terms of looking out for potential symptoms of breast cancer. 3. Provide tailored screening messages to target women between 50 to 71 who are eligible for breast screening. 4. Article/story/blog to cover multiple breast screening topics: routine breast screening, breast cancer symptoms, reducing fear/embarrassment and other relevant topics - format be agreed after contract award.

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