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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Main Category: | Services |
| Procurement Method: | Negotiated procedure without prior publication (above threshold) |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £840,000 |
| Release Date: | 3 March 2025 |
| Application Deadline: | 27 February 2025 |
| Contract Start Date: | 31 March 2025 |
| Contract End Date: | 31 March 2026 |
| Contract Duration: | 1.0 years |
| Procurement ID (OCID): | ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97 |
| Notice Reference: | 149041cc-2756-4806-aa2c-4e794c6a5a7b-831268 |
View Original Notice
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Awarded to
| Award value: | £850,000 |
| Award decision date: | 28 February 2025 |
| Award status: | Active |
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.
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Pipeline status
Not addedImports the contract into your BidWriter pipeline · Qualify before you commit to bid
Application Deadline
27 February 2025
Closed
Estimated Value
£840,000
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