UK_2023_British Council Brand Strategy - AWARD

Award outcome

Description

The British Council is an almost 90-year-old organisation - it has grown and evolved over time and is complex in terms of its activities and its many different audiences around the world. This complexity provides fascinating challenges for brand - what do we need to be to achieve maximum engagement with our different audiences who are all essential to meeting our strategic goals - and how can we do this in a way that feels unified and cohesive? And of course, how can our brand best amplify the dynamism and impact of our work. We're looking for a brand strategy partner who can work with us to drive forward our strategic thinking, bringing clarity, direction and inspiration. We need a brand strategy that articulates our purpose and our vision in a way that gives the whole organisation clarity on what we stand for and confidence that we know how to make this relevant for all our audiences.

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