Preliminary Market Engagement for the Provision of National Debt Advice Services
MaPS is undertaking preliminary market engagement in relation to the future commissioning of its provision of National Debt Advice Services, currently delivered under six National Debt Contracts and invites the market to participate in preliminary market engagement, prior to any procurement process.
MaPS seeks to engage with the market at this early stage, to test assumptions, improve understanding of delivery models and capabilities, and inform the future commissioning considerations.
Through market engagement, MaPS seeks to:
- share initial thinking and intentions in relation to the future commissioning of national debt advice services;
- gather feedback from the market to help inform future service design and delivery models;
- explore market capability, capacity, innovation and integration opportunities;
- understand how future services might reflect changes in technology and digital delivery, client preferences and behaviours, data and reporting, emerging developments such as automation and artificial intelligence;
- consider how national services may align with wider MaPS‑funded services, including the Community‑Based Debt Advice (CBDA) provision.
This engagement is exploratory, non-binding and does not constitute the commencement of a procurement process.
The proposed contract is for the appointment of a media agency to deliver media buying for selected campaigns, The supplier will implement an agreed media strategy, translate briefs into channel-level plans, purchase and manage media across digital and traditional channels, optimise campaigns in real time, and report on performance. The primary activity focuses on paid media delivery for the MoneyHelper Pensions Dashboard campaign (media buying only), alongside wider MoneyHelper consumer campaigns during FY 2026/27 that require both media planning and buying support, within agreed budgets and timelines.
