UK Public Sector Contracts & Tenders

AHDB went out to market to find a representative for US Dairy twice without being successful as our requirements are so niche, no submissions were received for either tender opportunity. A supplier was found at a Trade show in the US and began work for us, We required a representative that lived in the US and had knowledge in the Dairy industry. They would need to be able to complete the following on our behalf: • Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights • Identify and develop priority markets (East coast, West coast or specific states for dairy products) • Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. • Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. • Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. • Support in-market exhibition activity. • Liaise with AHDB staff in areas such as media, PR, digital. Our incumbent was in place for a year and then had to give up the contract due to personal reasons, but found a replacement for AHDB within the industry required, and also in the location needed (US), they demonstrated their ability to preform trade development programmes within this country. After having several failed attempts at finding a supplier, it was decided another tender would produce the same outcome with no suppliers.

Awarded contract for Anuga 2023 design and stand build, advertised on Contracts Finder 18th April 2023.

Interpreting Light Detection and Ranging (LIDAR) Scanning Data to Assess Above and Below Ground Carbon (AGC/BGC) for Hedgerows and Trees and Run-off Risk Mapping on Farms in GB.

Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both

AWARDED CONTRACT - AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets. It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands. The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each. Value is estimated 84,000 EUROS per annum, approx £75 POUNDS STERLING

AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to: • Maximise and track engagement with AHDB’s core target audience social media • Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media • Increase and track participation to our events • Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each. It is preferable that the supplier is based or has a commercial office in Mexico

Our Economics and Analysis team provides farmers, growers, and food businesses the world-leading intelligence and insight to inform decisions. This might be the latest prices, shifting consumer trends, detailed insight on the big issues or the outlook for supply or demand for agricultural commodities. As a result, the team needs timely access to relevant, robust, and accurate global trade flow information to support our business objectives. Further details can be found in the specification documents

AWARDED - AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running social media campaigns that focus on positively influencing consumer attitudes.

The print framework must capture the print requirements of AHDB and its divisions in relation to digital and lithographic print production, point of sale material and labels. The framework will cover a wide range of items from business cards, variable data letters, flyers, to high-quality technical publications, promotional literature, large format event display items and chilled meat pack labels. Please note we are not looking for print management companies as we have an internal Print team. Lot 1 – General printing services This Lot comprises AHDB’s digital and lithographic print requirements, fulfilment, and personalised mailing. An example of our requirements is as follows: - 1pp, 2pp, 4pp, 6pp leaflets - Multi-page brochures - Perfect bound brochures - Print on plastic/PVC (UV print) - Kit Fulfilment - Personalised mailing from variable data (Excel) - Web2Print, ordering system for AHDB business cards - Technical guides and publications - NCR pads and forms - Wire-o bound brochures - Magazines/periodicals - Wallet folders - Export publications – sometimes produced in Arabic, Mandarin, and other languages Lot 2 – Point-of-sale services This lot comprises large format printing for AHDB’s range of banners, posters, and point-of-sale items onto various substrates An example of our requirements is as follows: - Pull-up cassette banners - ‘A’ frame pavement furniture - Event flags/sails - One-off posters/display boards - Pop-up display graphics - Large format graphics direct to substrate - Vinyl window stickers Lot 3 – Label services This lot comprises AHDB’s adhesive on pack label requirement for chilled/frozen meat packs printed on to paper or plastic substrate using an appropriate freezer adhesive. An example of our requirements is as follows: Single page circular labels 38mm (on reels) Single page circular labels 44mm (on reels) Peel and reveal multi page 38mm dia labels (on reels) Peel and reveal multi page 44mm dia labels (on reels)