Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both
AHDB went out to market to find a representative for US Dairy twice without being successful as our requirements are so niche, no submissions were received for either tender opportunity. A supplier was found at a Trade show in the US and began work for us, We required a representative that lived in the US and had knowledge in the Dairy industry. They would need to be able to complete the following on our behalf:
• Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights
• Identify and develop priority markets (East coast, West coast or specific states for dairy products)
• Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.
• Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.
• Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.
• Support in-market exhibition activity.
• Liaise with AHDB staff in areas such as media, PR, digital.
Our incumbent was in place for a year and then had to give up the contract due to personal reasons, but found a replacement for AHDB within the industry required, and also in the location needed (US), they demonstrated their ability to preform trade development programmes within this country. After having several failed attempts at finding a supplier, it was decided another tender would produce the same outcome with no suppliers.
Interpreting Light Detection and Ranging (LIDAR) Scanning Data to Assess Above and Below Ground Carbon (AGC/BGC) for Hedgerows and Trees and Run-off Risk Mapping on Farms in GB.
The Agriculture and Horticulture Development Board (AHDB) has begun a programme of work to upgrade its Digital, Data and Technology (DDAT) services so that it can continue to meet the expanding requirements of its levy-payers. There are three key drivers for this programme - the ever-increasing need for data and market intelligence; the requirement to meet legislation and regulations in making DDAT services accessible, well-managed and secure; the drive to use emerging technologies, including AI and automation, to provide higher value services for levy-payers and the wider agriculture sector, and to do so as efficiently as possible.
AWARD NOTICE - AHDB is seeking a single provider for our office and window cleaning requirements for their premises in Coventry, West Midlands. The successful supplier will be expected to provide the equipment required to perform and complete the duties. The scope will be for evening cleaners, this will include key holding for locking the building, which will form part of this contract.
AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.
Award notice - AHDB intend to procure a Contract to a successful Supplier for the provision of pig farm physical data gathered from across Great Britain. The successful supplier will be required to deliver data in order for AHDB to be able to provide to the pig industry as well as ensuring value for money for levy payers is provided.
School education is a key priority for the Agriculture and Horticulture Development Board (AHDB). Our education work aims to ensure that school children understand where their food comes from and healthy eating so they are informed consumers of the future
Due to unforeseen circumstances, additional work was required for this contract which went over the 50% allowance of the initial contract value. Therefore AHDB had to put in place a STA to cover this works. AHDB have since changed eportals from Bravo to Atamis and can't link to any notices without raising new on Atamis in order to link to the Corrigendum.
AHDB is made up of four individual sectors and a cross sector for shared responsibilities under the one AHDB central organisation, these. These sectors run separate budgets and accounts. All activities are detailed, recorded and invoiced by purchase orders from each sector. We are a publisher of a wide spectrum of technical, research and marketing resources. The publications and marketing materials are delivered to the warehouse facility either directly from source or via AHDB, entered into inventory and stored. All goods arriving will be clearly labelled with SKU, description of contents, number of boxes and quantity per box.
These are then available on a call off basis to AHDB levy payers, requests for publications are made to the Bureau team at AHDB and in some cases directly to the warehouse. The requests from AHDB are then forwarded to the warehouse facility via a portal ordering system for fulfilment and despatch to the requesting end user.
The warehouse also assembles marketing, promotional and educational kits, to meet AHDB requirements. Mailing data is provided via a secure file transfer site to the warehouse facility from the AHDB Customer Relationship Management (CRM) team for all warehouse mailing activities.
Under the existing contract, a sole supplier provides all warehousing, mailing and fulfilment services for AHDB under the existing tender agreement. Storage of printed matter, from single sheet flyers, multi-page brochures and any marketing aids and tools are entered into an inventory according to the ordering AHDB sector.
Estimated start date is 30th April 2023, initial 2 year contract with the option to extend for 2 periods of 12 months each.
To jointly manage & deliver the Food - a fact of life (www.foodafactoflife.org.uk) education programme, which is owned by the British Nutrition Foundation, across the UK. The programme includes curriculum compliant online resources for teachers of children aged 3 to 16 years and professional development training, including conferences, webinars and workshops. The programme is focused on the core themes of where food comes from, nutrition, and cooking. Plus, provide additional expert education services to AHDB, including delivery of pilot activities associated with the Food - a fact of life programme.
AWARDED CONTRACT - AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef.
The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets.
It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands.
The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each.
Value is estimated 84,000 EUROS per annum, approx £75 POUNDS STERLING
The print framework must capture the print requirements of AHDB and its divisions in relation to digital and lithographic print production, point of sale material and labels. The framework will cover a wide range of items from business cards, variable data letters, flyers, to high-quality technical publications, promotional literature, large format event display items and chilled meat pack labels.
Please note we are not looking for print management companies as we have an internal Print team.
Lot 1 – General printing services
This Lot comprises AHDB’s digital and lithographic print requirements, fulfilment, and personalised mailing.
An example of our requirements is as follows:
- 1pp, 2pp, 4pp, 6pp leaflets
- Multi-page brochures
- Perfect bound brochures
- Print on plastic/PVC (UV print)
- Kit Fulfilment
- Personalised mailing from variable data (Excel)
- Web2Print, ordering system for AHDB business cards
- Technical guides and publications
- NCR pads and forms
- Wire-o bound brochures
- Magazines/periodicals
- Wallet folders
- Export publications – sometimes produced in Arabic, Mandarin, and other languages
Lot 2 – Point-of-sale services
This lot comprises large format printing for AHDB’s range of banners, posters, and point-of-sale items onto various substrates
An example of our requirements is as follows:
- Pull-up cassette banners
- ‘A’ frame pavement furniture
- Event flags/sails
- One-off posters/display boards
- Pop-up display graphics
- Large format graphics direct to substrate
- Vinyl window stickers
Lot 3 – Label services
This lot comprises AHDB’s adhesive on pack label requirement for chilled/frozen meat packs printed on to paper or plastic substrate using an appropriate freezer adhesive.
An example of our requirements is as follows:
Single page circular labels 38mm (on reels)
Single page circular labels 44mm (on reels)
Peel and reveal multi page 38mm dia labels (on reels)
Peel and reveal multi page 44mm dia labels (on reels)
AWARDED - AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running social media campaigns that focus on positively influencing consumer attitudes.
AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
• Maximise and track engagement with AHDB’s core target audience social media
• Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
• Increase and track participation to our events
• Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico
Our Economics and Analysis team provides farmers, growers, and food businesses the world-leading intelligence and insight to inform decisions. This might be the latest prices, shifting consumer trends, detailed insight on the big issues or the outlook for supply or demand for agricultural commodities.
As a result, the team needs timely access to relevant, robust, and accurate global trade flow information to support our business objectives.
Further details can be found in the specification documents