UK Public Sector Contracts & Tenders

School education is a key priority for the Agriculture and Horticulture Development Board (AHDB). Our education work aims to ensure that school children understand where their food comes from and healthy eating so they are informed consumers of the future

Design and stand build for Anuga 2023 with the option to extend for SIAL 2024 if required.

All Terrain Vehicle - APCA2210

Award notice for Gulfood Stand build, design and dismantle for 2024, with the option to extend to cover 2025 and 2026 should AHDB wish.

Award notice for Pork Cost of Production Original notice published on the 7th Sept 2023 https://www.contractsfinder.service.gov.uk/Notice/ee5a3504-03cc-4d9f-af94-7fb99e150d6b The tender was for the provision of pig farm physical data gathered from across Great Britain.

AWARDED - AHDB went out to market for a contract for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States. Requirements are to help us to: • Write copy for our website (news/newsletter/blog/) • Upload the content on the website (news/videos/collaterals/etc...) • Maximise and track engagement with AHDB's core target audience on-line • Encourage this target audience to make contact with AHDB for information and track their interaction with us on-line • To monitor performance of the website (SEO) • To increase our collection of e-mail addresses, helping to create a database, therefore a community, which we want to keep informed • To work closely with our social media agency • To work closely with AHDB Digital Department to is responsible of the hosting, the webpage maintenance and design • To be familiar with USA English The successful agency must have experience in writing content for the US market, our targeted market. This contract is for one year only, with a budget range of between £55-60k.

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

AHDB is seeking a single provider for our office and window cleaning requirements for their premises in Coventry, West Midlands. The successful supplier will be expected to provide the equipment required to perform and complete the duties. The scope will be for evening cleaners, this will include key holding for locking the building, which will form part of this contract.

Awarded notice - AHDB intend to procure a Contract to a successful Supplier for the provision of in-store observational audit work for pork (PorkWatch).The successful supplier will be required to deliver audits for Pork, conducted regularly throughout the calendar year across a sample of 150 stores stratified by region and store size, as well as ensuring value for money for levy payers is provided. Core requirements are: • To conduct an observational audit (at time critical periods) of all fresh pork (fresh pre packed), bacon, gammon, sausages and ham products 6 times a year. The sample should cover the 10 largest multiple retailers • Data to be collected in all chilled cabinets within the retailer, including gondola ends and secondary fixtures. • Historical results which AHDB currently hold must be incorporated into the results so that changes over time can be tracked. Results must be provided separated by individual retailer as well as at total market level. • Results must be provided in both in tabular format and chart format using a suitable software package. (e.g. Excel/ PowerPoint/Other) Tabular results to reach AHDB within 10 days of the audit taking place. • Results must show the percentage of facings that : o Display a British country of origin o Are Branded v own label (including the proportion of each that is British) Closing date is NOON 25th March 2024.

Awarded contract - AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.

The objective of this tender exercise was to develop the markets outside of the UAE as those are the ones with the most growth potential. Ie) Saudi Arabia, Qatar, Kuwait etc. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. The successful representative will be expected to: • Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights • Identify and develop priority markets Saudi Arabia, Kuwait, Qatar To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to. • Effectively maintain and build new relationships with relevant contacts in the GCC Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. • Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. • Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. • Support in-market exhibition activity. • Liaise with AHDB staff in areas such as media, PR, digital. The contract has a start date of the 1st August 2024 for an initial 2 year period, with the option to extend 1+1.

Provide cereals and oilseeds crop harvest, planting, and crop development reporting across the season. The information needs to inform growers, grain traders, processors, industry stakeholders and other interested parties about planting progress/intentions, condition, development, and harvest progress at set points in time during the season. Suppliers to source data and intelligence from a range of different sources. Our current methodology for crop reporting is based on a network of independent agronomists but we are open to suggestions for alternative provision. . • Lot 1 - Harvest progression reporting • Lot 2 - Planting intentions and progress • Lot 3 - Crop development and condition (winter and spring)

Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition. AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. Target outcomes of running the tracker . Provides a strong insight tool for the team to track/monitor key consumer trends . Ability to filter in and extract key views in target age groups or shopper profile . Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. Lifestyle - Meal Behaviours/Attitudes . To explore lifestyle habits that may influence consumption behaviour, covering time pressures of modern lifestyles, current eating patterns, changes in technology that impacts food preparation/consumption. . Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking and home baking. . Identify product purchase driver e.g. the importance of price, quality and product perceptions across key product categories . Monitor cooking skills and confidence to try/prepare new meals. Including desire to look up recipes and try new dishes. Capture methods used to learn new cooking skills - e.g. TV shows/Family/Friends etc. . Monitor consumer reaction to statements relating to cooking more in-home, in particular cooking from scratch more frequently.

The information provided by the RLs enables levy payers to select varieties that are optimal for their cropping system and meet the requirements of their local market. Data for the Recommended List is generated from more than 450 trials and tests conducted annually. AHDB is seeking to procure statistical advice and support to facilitate the selection of crop varieties into Cereals and Oilseeds Recommended Lists, to ensure the design of the trials and tests and the analysis of the results is statistically sound. The supplier must also supply statistical advice relating the AHDB Cereals and Oilseeds fungicide performance project. This project uses near identical design and analysis to the Recommended Lists but is on a far smaller scale than the Recommended Lists. We are looking for one provider only. Subcontracting and consortia bids will not be accepted. The services shall comprise advice on design of variety trials, analysis of data (within trial and over-years) and horizon scanning to ensure that the statistical methodologies employed remain 'state of the art'. This is not a contract for data management and the supplier will not conduct the analysis, except where investigative work is conducted to develop new techniques for use with the RL data. Routine analyses are conducted by AHDB using GenStat, linked to an SQL database hosted and supported by AHDB, with input and output via Microsoft Excel. It is therefore vital that the supplier has a thorough understanding of GenStat and can provide new updated GenStat code as required to work with the database for routine analyses.

AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less.

AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less.

Interpreting Light Detection and Ranging (LIDAR) Scanning Data to Assess Above and Below Ground Carbon (AGC/BGC) for Hedgerows and Trees and Run-off Risk Mapping on Farms in GB. AHDB is undertaking environmental baselining work on a group of farms expected to be in the range 120 - 200 farms across GB where it aims to establish a net carbon balance, taking account of GHG emissions and carbon stocks and sequestration, and capture a range of metrics of relevance to evaluating natural capital and monitoring the environmental impact of behaviour change. For this tender, AHDB are seeking a partner to assess above and below ground biomass (AGB/BGB) associated with woody biomass on the farms in this project and from that estimate the associated above and below ground carbon stocks. Most farms will be mixed farms with two or more enterprise types. Uncropped land such as woodland will also be included. AHDB intends to procure LIDAR scanning services to inform this assessment of 120-200 farms. It is expected that the successful tenderer will use these LIDAR datasets, accompanying aerial imagery and published allometric models for hedgerows, trees and woodland to derive above ground carbon stocks on farm along with other outputs of relevance to farmers and the baselining work. The Procurement Documents have been made directly available by AHDB by electronic means at https://defra-family.force.com/s/Welcome Opportunity: Interpreting Light Detection and Ranging (LIDAR) Scanning Data to Assess Above and Below Ground Carbon (AGC/BGC) for Hedgerows and Trees and Run-off Risk Mapping on Farms in GB Ref 2023-683 Note: The stated value of the contract is based on the evaluation parameters as described in the Tender. However, dependent of land coverage and associated reporting, actual cost range may vary, but not exceed £200k.

AWARDED - AHDB were looking for a venue finding service that offers bill-back services, venue quotes with clear costs, best-negotiated rates and varied options of location/venues. We would seek for the preferred supplier to appointment on a 12-month basis with the option to extend the contract for 2 years. The successful agency must be able to provide Bill back service - up to £80,000 per event.