PROVISION OF A MARKETING PLATFORM

Award outcome

Description

The CGT Catapult Marketing and Communications function currently uses Microsoft Dynamics as its Customer Relationship Management (CRM) system for a variety of marketing activities and processes via a marketing plugin - Click (formerly ClickDimensions). The CGT Catapult is currently implementing a new Enterprise Resource Planning (ERP) system called Industrial and Financial Systems (IFS). As part of the deployment and transfer to this new platform, Microsoft Dynamics will be decommissioned before the end of 2026, as IFS has its own CRM functionality. However, this functionality is limited in terms of marketing capabilities, and there is currently no replacement that enables CGT Catapult's digital marketing activities. To ensure continuity of our external engagement and lead generation activities, we must identify and implement a new marketing platform that effectively integrates with the new IFS CRM offering.

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