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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender update |
| Buyer: | Transport for Wales |
| Main Category: | Services |
| Procurement Method: | Competitive flexible procedure |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £6,000,000 |
| Estimated Value (inc. VAT): | £7,200,000 |
| Release Date: | 26 January 2026 |
| Application Deadline: | 23 February 2026 |
| Enquiry Deadline: | 3 February 2026 |
| Procurement ID (OCID): | ocds-h6vhtk-060d9a |
| Notice Reference: | 006510-2026 |
All 3 notices for this procurement, oldest first.
Brand Guardianship
Strategic Brand Guardianship
Social Brand Guardianship
View Original Notice
Access the full notice on the official portal
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Name change and linking UK2 notice
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
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Application Deadline
23 February 2026
Closed
Estimated Value
£6,000,000
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