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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | British Film Institute |
| Main Category: | Services |
| Procurement Method: | Below threshold - open competition |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 12 December 2025 |
| Application Deadline: | — |
| Contract Start Date: | — |
| Contract End Date: | — |
| Contract Duration: | NaN years |
| Procurement ID (OCID): | ocds-h6vhtk-052a44 |
| Notice Reference: | 082309-2025 |
All 2 notices for this procurement, oldest first.
BFI Player CRO Services
BFI Player CRO Services
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Awarded to
| Award value: | £50,000 |
| Award decision date: | — |
| Award status: | Active |
BFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages. We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.
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