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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender notice |
| Buyer: | Transpennine Trains Limited |
| Main Category: | Services |
| Procurement Method: | Competitive procedure with negotiation |
| Submission Methods: | Electronic submission, Written |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £14,000,000 |
| Release Date: | 11 September 2023 |
| Application Deadline: | 11 October 2023 |
| Procurement ID (OCID): | ocds-h6vhtk-03fbd9 |
| Notice Reference: | 026862-2023 |
All 3 notices for this procurement, oldest first.
Creative Services, Media Planning & Buying and Search Engine Optimisation
Creative Services, Media Planning & Buying and Search Engine Optimisation
Creative Services, Media Planning & Buying and Search Engine Optimisation
Earlier notices predate the Procurement Act 2023 (commenced 24 Feb 2025) and therefore don't carry UK1–UK17 codes.
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.
The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.
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Pipeline status
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Application Deadline
11 October 2023
Closed
Estimated Value
£14,000,000
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