UK Public Sector Contracts & Tenders

Purpose of the Agreement The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Background: About West Midlands Growth Company: The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com About the West Midlands:The West Midlands covers the geography of the West Midlands Combined Authority (WMCA). This includes the cities of Birmingham, Coventry and Wolverhampton. The area is located strategically at the centre of the UK, with 90% of the UK's population within 4 hours drive or train time. Served by Birmingham Airport, the UK's fastest-growing airport, local connectivity is being enhanced by a ?5.1 billion investment to expand local rail, tram and bus rapid transit systems. The region is home to one of the youngest populations in Europe, with 32% under the age of 25 and with 8 leading universities, the region educates 160,000 students and produces more than 55,000 graduates each year. The region is already home to the UK's most entrepreneurial city outside of London. The West Midlands' economy is deeply rooted in innovation, and today a golden thread of technology has positioned the region as a leader in industries of the future. The West Midlands offers a vibrant leisure scene and a high quality of life that makes it the most popular place in the UK for the country's relocating residents. The region is consistently the second highest performing region for Foreign Direct Investment (FDI) in the UK after London and the South East. The list of activities above is not exclusive www.wmgrowth.com Project Aims: Our business plan is called Global West Midlands, and the strategic objectives are to: o Enhance the profile & reputation of the region o Facilitate the regeneration of the built environment o Create & sustain good jobs for local people o Create & sustain vibrant destinations The appointed supplier will take on the role of the West Midlands Growth Company's strategic partner to deliver a focused, targeted in-market catalytic placemaking campaign, which inclu... Additional information: Is a Recurrent Procurement Type? : No

Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet... Additional information: Is a Recurrent Procurement Type? : No

WMGC is seeking to commission a study, report and stakeholder presentation which represents the experience of employers (venues, events, theatres), employees and visitors across the West Midlands' rich evening cultural attraction landscape, which attract visitors as well as a loyal local audience. There will be secondary data sources which add context and value to this study and references the additional negative environmental impacts of the potential loss of choice from visitors' inability to use public transport in the evening. This will provide a robust evidence base for future policymaking at a regional and national level and help to inform public transport timetabling and investment decisions. The franchising of WM bus services may be changing, and this study may influence bus provision at night. It may support the regional aim of enabling local people to access jobs by helping to lobby for the removal of transport barriers to employment. Finally, it helps businesses to better understand the context of visitors' decision-making and enables the sustainable growth of the visitor economy sector. Additional information: Information on how to respond to this opportunity can be found by registering with our eprocurement system, Intend via the following link https://in-tendhost.co.uk/wmgrowth/aspx/Home Is a Recurrent Procurement Type? : No