UK Public Sector Contracts & Tenders

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations. Strategic Creative We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to): o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate) o Creative for sales materials - brochures and flyers o Content and creative for digital channel amplification - social media, campaign microsite o Case study creative formats - video and written o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations o Physical experiential in one location o Guerilla campaign activity * Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies

As part of the West Midlands Growth Companies goal of growing the support provided to new to market FDI businesses participating in the Global Growth Programme (GGP), we're developing a series of events centred around the aim of building a community of GGP businesses. To achieve this aim, the need has been identified to procure the services of a provider who can help to deliver community events and encourage attendance from participants. The GGP community will comprise of former GGP participants (around 30), the new programme members (up to 40), plus various stakeholders in the region. We want the members to play a very active role in shaping and driving the community. There are two main elements to this project - the management of the GGP Community and the delivery of community related events. The contract is expected to commence 8th July 2024 and will be completed by 31st March 2025.

The West Midlands Growth Company is seeking to establish an agreement with a single supplier to provide development and consultancy support for our Zoho One systems and processes. The supplier will provide development and consultancy support outside of our current licencing agreement which is currently contracted via another provider. The appointed supplier must be an approved Zoho One consulting partner. The initial term of this agreement will be from 1 August 2024 until 31 March 2025.

The West Midlands Growth Company is seeking to establish an agreement with a single supplier to provide IT Support and Maintenance for our both our systems and end users. The West Midlands Growth Company is currently situated on the 11th floor of The Colmore Building in central Birmingham. Currently, the entire workforce operates on a hybrid working model which is expected to be in place for the foreseeable future. There are a considerable number of services hosted in the Microsoft Business platform; these consist of SharePoint and Office 365. The file sharing uses the SharePoint platform, the historic document management system and finance applications can be accessed via a remote desktop connection to a virtual server, which will need to remain in place throughout the term of this contract. The initial term of this agreement will be from 5th August 2024 until 31st March 2025 with the option to extend for a further two years, reviewed on an annual basis, subject to future funding and ongoing requirements. If the break clause is to be executed, there will be a minimum notification period of three months provided.

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct a visitor survey to understand the profile, experience, and behaviour of visitors to the West Midlands region. The aim of this project is to provide market intelligence on the profile and demographics of visitors to the West Midlands, their motivation to visit, sources of information they have used to research and plan their trip, the most popular and well used aspects of the area's visitor offer, visitor satisfaction and visitor expenditure. The project outputs are required to inform regional and local visitor economic strategy, positioning and tactics in its work to promote and develop the Visitor Economy as required via its Service Level Agreement with local councils. The sucessful supplier is expected to undertake an on-street and an on-line visitor survey.

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to design and build a web based digital mapping platform (DMP) to promote strategically important real estate investment sites across the region. WMGC would like to build a market leading web based digital mapping platform (DMP) which will effectively promote strategically important real estate investment sites across the region, to investors, developers, and end-use occupiers. This will help facilitate the regeneration of the built environment, one of WMGC's organisational goals. The successful supplier will be responsible for the delivery of a DMP which will be a high-profile, high quality, market facing tool with a market leading 'look and feel'. Once complete the DMP will be in full ownership and control of the WMG. This is to allow for the ability to edit information in real time to reflect the true position of the proposition. The successful supplier needs to be able to demonstrate that the platform will be able to communicate with ZOHO, our CRM system, to ensure that expressions of interest are accurately captured. This is to help with lead generation and enhance our reporting to our shareholders.

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.

South Korea has been identified as a high-potential market for cleantech FDI, with additional synergies across the broader Diatomic programme. WMGC has recently completed a mission to South Korea and seeks to capitalise on the stakeholder meetings undertaken and to progress the leads generated during the mission. WMGC is also seeking to generate well-qualified leads and opportunities, with a view to securing applications for the Diatomic cleantech FDI hub up until the application closing date of 31st of March 2025. WMGC also seeks to raise the profile of the region with key Korean stakeholders in government, sector associations, and other intermediaries. WMGC is seeking an organisation that can act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team.

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025.

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist support for the requirements included in the scope of this Request for Quotation (RFQ) process. Global West Midlands is a two-year funding programme that has underwritten WMGC's activities in 2023-24 and 2025. As part of the final evaluation of the programme, a survey of its beneficiaries is required. This should seek views on the effectiveness of the processes and approaches that have been implemented to deliver the programme, what has worked well, what has worked less well, areas of good practice, and lessons that can inform the delivery of future programmes. Measurable Outputs: o A survey of 30-40 programme beneficiaries (inward investors, business conference organisers, sporting federations and travel trade professionals). o A set of interview write-ups and a summary report, highlighting key findings. A survey of a sample of 30-40 programme beneficiaries (inward investors, business conference organisers, sporting federations and travel trade professionals) is required which should focus on: o The effectiveness of their initial engagement with the programme and the support they received. o Any aspects that they feel went particularly well or less well. o Gathering evidence to further inform the analysis of the economic impact of the programme - notably: o Additionality - whether the investment, conference or event was attracted to the West Midlands as a direct result of WMGC's activity - or would have come to the region anyway. o Wider regional benefit - the extent to which the investment, conference of event has had a wider regional impact (e.g. the extent to which inward investors are recruiting staff and/or sourcing materials, components or services from within the West Midlands, the benefits generated by conferences and events within the West Midlands tourism sector). While potential suppliers are free to propose whatever survey methodology, they feel is most appropriate, it needs to elicit the kind of in-depth qualitative intelligence required.

UKREiiF is the UK's real estate investment and infrastructure forum. It is a three-day real estate event that was established in 2022, defying expectations, attracting thousands of domestic and international developers, investors, councils and built environment thought leaders. Its aim is to connect people, places and businesses to accelerate and unlock sustainable, inclusive and transformational investment. Supported by a high number of regional combined authorities, local councils and Government departments - as well as the largest developers and investors from across the UK and internationally - this event will gather all the key players, influencers and decision makers within the investment and real estate markets to highlight investment and development opportunities, whilst connecting and facilitating new relationships to drive economic growth through development and regeneration. UKREiiF is a fast-growing show within its industry and the projections for 2025 are: o 16,000+ Event Attendees o 2,500+ Fringe Event Attendees o 1,250+ Speakers o 60+ Stages o 150+ Exhibitors o 150+ Fringe Events o 275+ Local Authorities Attending o 1,750+ Investors Attending o 1,000+ Occupiers Attending In 2025 the event will run from 20 - 22 May and be held at the Royal Armouries Museum in Leeds. For additional information regarding UKREiiF please visit www.ukreiif.com As the organiser for the West Midlands presence at UKREiiF, WMGC have secured a pitch to erect a 200sqm pavilion to act as the West Midlands home during the 3-day UKREiiF conference. In addition, there is a requirement for a 5m rain canopy spanning the entire 20m front of the pavilion and to one side. Mandatory Requirements Contractor Agreement - the successful supplier will be expected to enter into a Contractor Agreement with UKREiiF. Health & Safety - the successful supplier will be expected to provide Risk Assessments, Method Statements and any PAT Testing Certification as required by either WMGC or the event organiser. This will include a Health & Safety Declaration form. A sample of last years agreement is included in the RFQ document set. CAD Plans - the successful supplier must be able to provide a final set of CAD plans for the build. Pavilion Space We have a 20m x 10m space to build on. The pavilion will sit within the Tiltyard at Leeds Royal Armouries Museum. Required Elements - 20m x 10m Clearspan Premium Structure with Curved PVC Roof - X3 2.5m Glass Double Door with Emergency Exit Bar (c/w Door Key): x2 on the front of the pavilion and x1 on door side of bay. - X2 8x4 Ramps with green astro turf (x1 for the front entrance & x1 for the side door) - 20m frontage to be glass, sides and rear to be solid walls. - 5m width clear rain canopy to run along the front of the pavilion - 20m branded gable end - Heater/ air flowing unit - Canopy/ cover for the area on the right-...

Description of Requirement The purpose of this procurement process is to appoint a sole supplier who can provide stand design and build services (including AV) prior to and during the West Midlands' attendance at UKREiiF 2025. Stand design, build & AV The areas of work and responsibility for the appointed agency will comprise of pre, during and post event elements as outlined below. The project is seeking to appoint an organisation who can provide stand design and build services prior to, during and post the West Midlands' attendance at UKREiiF 2025 and to provide all AV and equipment for the event. Stand design & build for 200sqm pavilion - This should include the following spaces and functions: a) Reception desk b) Meeting area (both open and private spaces) c) Events theatre area (stage sufficiently sized for lectern and up to 6 chairs for panel sessions) d) Networking area e) Caf?/Bar f) TBC if required in 2025 - dedicated exhibition space for three of our local authority partners (Birmingham, Coventry and Wolverhampton) who all need to have their own logos/branding incorporated Please note: We will be procuring separately a supplier to provide the physical marquee structure. This procurement is currently underway, but the successful company appointed here will need to work with the marquee supplier in planning and delivering this event. The stand design should allow for a business lounge feel whilst offering flexibility of use. The areas of work and responsibility for the appointed agency will comprise of pre, during and post event elements as outlined below: 1. Project Management: To construct and manufacture the physical space within the West Midlands Pavilion, reporting directly on site both pre and during the event. 2. Design & Construction Materials: Working to WMGC's brief to produce pavilion design and artwork to create a high finish internal fit-out working to strict brand guidelines both pre and during the event. 3. Audio Visual: To provide, install and manage-onsite all technical requirements both pre and during the event. 4. Health & Safety: To produce all safety documentation as required by Built Environment Networking (BEN), the show organisers, in relation to the build, any fixtures and fittings, and use of the structure pre, during and post the event. 5. Snagging: Ability to resolve any issues that might arise on site; either pre-event or during relating to the build and finish both pre and during the event. 6. Transport, Workshop Facilities & Logistics: Transport of items required for the pavilion build to Royal Armouries Museum, Leeds, UK pre, during and post the event. 7. Breakdown & stand disposal: Dismantling and disposal of the stand post the event. Outputs: 1. Project Management: o To advise on, manufacture and construct the physical space within the West Midlands Pavilion, working in conjunction with WMGC ...

Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet...

West Midlands Growth Company want to deliver meaningful activities focused on accessibility and inclusivity. We have sought advice from an accessibility consultant who sits on our Tourism and Hospitality advisory board and their recommendations form the basis of this brief. A key recommendation is to explore the production and promotion of educational videos to support the tourism and hospitality sector to better welcome disabled visitors to the region and to their businesses. Our colleagues at Birmingham City Council (BCC) have commissioned a series of staff training videos focused in this area and we want to support this programme of work by delivering a B2C campaign alongside which raises awareness amongst consumers and visitors about the importance of access for all. WMGC currently provides access to a disability equality training programme on the Visit Birmingham website, aimed at the tourism and hospitality sector, to better welcome disabled visitors. The e-learning programme, which is free to access and commissioned by Birmingham City Council, is part of our Accessible Tourism Hub. The BCC commissioned videos will also sit on the Hub, and we (if as we work through this project deem it appropriate to) could also signpost the assets created as part of this tender brief to the Hub too. Although the content on the Hub is of very high quality and disabled-led, it is recognised that customer-facing staff in the industry are often not provided with the time to sit and perform lengthy training. Therefore, WMGC and BCC have considered alternative delivery methods of learning and development for welcoming disabled visitors, more suited to their work environment, such as impactful video shorts with signposting to the hub. This is what the BCC developed videos will achieve and will have a B2B focus. We wish to deliver an awareness raising campaign alongside this across our social platforms to support wider understanding and the importance of accessibility needs to a wider B2C audience. To support our wider work around accessibility, our accessibility consultant also identified a powerful opportunity to review and refresh the Visit Birmingham website content related to accessibility. Disabled visitors face unnecessary barriers when planning a trip due to missing or inaccurate information around transport, hotels and things to do. The purpose of such visits may be for events, leisure or work conferences, and visits may be international or domestic. We are currently addressing the gaps and updates to the Visit Birmingham website. The successful supplier will work alongside WMGC's Visitor Economy team and our designated accessibility consultant to deliver a series of meaningful and educational videos which can be used as part of a B2C campaign focused on access for all, to ensure visitors to the West Midlands are ensured a warm welcome and a positive experience, regardless of their access needs.

WMGC is seeking to commission a study, report and stakeholder presentation which represents the experience of employers (venues, events, theatres), employees and visitors across the West Midlands' rich evening cultural attraction landscape, which attract visitors as well as a loyal local audience. There will be secondary data sources which add context and value to this study and references the additional negative environmental impacts of the potential loss of choice from visitors' inability to use public transport in the evening. This will provide a robust evidence base for future policymaking at a regional and national level and help to inform public transport timetabling and investment decisions. The franchising of WM bus services may be changing, and this study may influence bus provision at night. It may support the regional aim of enabling local people to access jobs by helping to lobby for the removal of transport barriers to employment. Finally, it helps businesses to better understand the context of visitors' decision-making and enables the sustainable growth of the visitor economy sector.