UK Public Sector Contracts & Tenders

We require the appointment of a specialist consultant who has extensive experience of working within the area of conference business development who can research, identify and contact relevant national and international associations that will be realistic potential for a variety of venues across the West Midlands. Following successful Games Time educational visits, we require the recruitment of buyers appropriate to attend an Association Educational visit in early 2023 plus qualify the applicable ambassadors who express potential desire to bid to have presence at educational visit. We also require the specialist consultant to support with activity within the Conference Ambassador Network to build our pipeline of recruited and prospective ambassadors. This activity aligns with the research work to identify bidding opportunities for association conferences as the Conference Ambassador Network targets academics and industry leaders that have an Association interest/connection. Additional information: Is a Recurrent Procurement Type? : No

Birmingham is the second largest city in the UK, and gateway to the West Midlands destinations. It successfully hosted the Birmingham 2022 Commonwealth Games and there is great appetite to maximise the legacy benefits for the visitor economy, including for tourism and hospitality industry partners, regional employment, and to raise the profile of the city and region for placemaking and reputational benefit. While still in the recovery phase from Covid restrictions, and thus not yet back to 2019 volume and value levels, Birmingham's visitor economy contributed over £6 billion to the local economy in 2021. The city attracted nearly 32 million visitors, an increase of 11.6 million visitors from 2020. The number of full-time equivalent jobs supported by direct and indirect tourist activities rose by 64% between 2020 and 2021, from 34,882 to 57,334. The Peaky Blinders series on BBC and Netflix has, in some senses, transformed the perception of Birmingham for both domestic and international audiences and put the city on the map. WMGC attendance at national and international showcases of Birmingham and the West Midlands, has highlighted that the Peaky Blinders brand holds a strong association for travel trade and consumer leisure markets, particularly in the UK and USA / Canada. Peaky Blinders were voted as one of the top five most popular figureheads associated with the West Midlands by national and international leisure travellers according to findings from the latest perception survey (2022) conducted by the West Midlands Growth Company. WMGC believes that Birmingham's association with Peaky Blinders is currently under-exploited for the visitor market. There are three Peaky experiences currently on offer in the Midlands - a walking tour, the Black Country Living Museum's (BCLM) occasional 'Peaky Nights' (plus visitors attend BCLM to see where filming takes place at the museum's wharf), and a Peaky Blinders Escape Room experience. The Rambert Dance Company has also produced a Peaky Blinders ballet, which opened in Birmingham in 2022 and is now on tour. There is existing evidence of market failure (there are frequent requests from press and travel trade for Peaky experiences), and with a Peaky Blinders film expected to film in the region in 2023, there is a significant opportunity to associate West Midlands' destinations with a strong Birmingham and West Midlands identity for a core market segment (experience seekers). The Film and TV related visitor market has grown significantly in recent years, coinciding with the increased global distribution of film and TV content via streaming services. This presents a major opportunity for the West Midlands: https://www.filminginengland.co.uk/screen-tourism/ What is screen tourism? | nibusinessinfo.co.uk Aims A comprehensive feasibility study which advises on the viability of a permanent Peaky Blinders themed visitor attraction / experience being located in Birmingham; and ... Additional information: All suppliers must visit our e-Procurement system (In-Tend) to register and submit the tender. https://in-tendhost.co.uk/wmgrowth/aspx/Home Is a Recurrent Procurement Type? : No

This project aims to develop a West Midlands International Strategy (WMIS), with the product being a draft for consultation by 31st July 2023. The Economic Growth Board (EGB) approved the development of the WMIS in December 2022. The EGB is a sub-board of the WMCA focused on supporting inclusive economic growth across the region. EGB has commissioned the WMGC to develop the strategy in partnership with regional and national stakeholders. Crucially, the DBT is committed to co-developing the strategy with WMGC. It has been agreed at EGB that the WMIS will internationalise the WMCA's 2030 Plan for Growth, and will be aligned with and support the delivery of other regional and local strategies and plans. Its purpose is to shape the region's collective international effort and resources to elevate the region's presence and impact on the global stage in line with Global West Midlands. The WMIS will be multilateral in that it will cover trade, investment, R&D, students, and tourism - as well a 'soft power' considerations such as culture and international diasporas. By combining all these elements we aim to be able increase our international effectiveness and profile. The Strategy will lead to a shared delivery plan which will align resources from across the public, private and academic sectors of the West Midlands with those of Government. The region has demonstrated the impact it can make internationally through the BATP. Given current economic challenges, the time is now right for the region to coalesce if the West Midlands is to out-compete global regions and nations in order to deliver its Plan for Growth. According to research by WMGC, whilst the region's brand is achieving some degree of cut-through, there is significant potential for improvement: o The West Midlands is currently rated as a third tier location o Whereas Manchester is seen as a key European centre alongside a range of other second tier locations such as Copenhagen This urgently needs addressing if the region is to ensure that it has at least one Global City by 2030, in line with government's ambitions in the Levelling Up White Paper. It is important that this Strategy is ambitious and innovative in equal measure to ensure we deliver stretching and meaningful outcomes for our region. Additional information: All suppliers must visit and register interest via the In-Tend system prior to submitting the tender. https://in-tendhost.co.uk/wmgrowth/aspx/Home Is a Recurrent Procurement Type? : No

The Meetings Show is a two-day domestic event to be held on Wednesday 28th June -Thursday 29th June 2023. It is a B2B annual trade event for the meetings and events sector taking place at ExCel London under the Birmingham & West Midlands Convention Bureau brand. WMGC will organise a regional stand which has been made available for commercial MICE partners to participate. This year there will be three/four partners in total joining the stand. The Meetings Show operates as a Hosted Buyer model, identifying and qualifying a high-quality level of buyers who are invited and hosted to attend the show. The selected buyers are required to commit to a designated number of appointments per day across the range of exhibitors. This allows WMGC to have a clear vision of who is interested in the region and to prepare for appointments beforehand. The event offers a traditional visitor model with walk through traffic to supplement the fixed one to one appointment. We have secured a prime location for our attendance at The Meeting Show. BWMCB stand will be in an area that will allow us to generate a bigger brand presence and take a greater advantage of traffic footfall. Our competitors are other cities who will also be exhibiting at the show, so it is important for BWMCB to have a prominent presence at the show. The aim of this project is to appoint a supplier who will be able to design and build a stand for BWMCB at the Meeting Show 2023. It is essential to demonstrate we are a destination with more than just great connectivity, venues, and bed space. These are well known facts which our stand partners can demonstrate. The stand needs to highlight the intangible assets we have, promoting the regional brand. Our aim is to highlight the Regions Meetings Incentives Conference & Events (MICE) offering and how it is the perfect destination for world class events. Additional information: https://in-tendhost.co.uk/wmgrowth/aspx/Home Is a Recurrent Procurement Type? : No

On 28th July 2023, West Midlands Growth Company will be hosting an event to mark the close of the Business and Tourism Programme (BATP). The date coincides with both the one year anniversary of the Birmingham 2022 Commonwealth Games starting and the launch of the Birmingham Festival 23, the official festival of the Birmingham 2022 Commonwealth Games and a key activation of the Games legacy programme. This event will be celebrating the achievements of the BATP as well as recognising the collaboration and partnership approach that made it all possible. There will also be a focus on what happens next, considering the impact and legacy activity that will continue for a number of years to come. The event agenda is still being finalised, but it will include external speakers who were involved with the BATP, both as solo speakers and a number of panel sessions. Within this, we will require a 4-5 minute film that summarises the achievements of the BATP and also looks ahead to the future and legacy delivery. At the end of the Birmingham 2022 Commonwealth Games last year, we created a 'BATP: The Story So Far' film which provided an update on the programme's achievement to that point, along with footage of the Games in action. We see this new film as a continuation of the messaging of last year's film and would like to replicate the style to create continuity with our BATP videos Additional information: Is a Recurrent Procurement Type? : No

WMGC as the contracting authority is seeking to contract with in-market representation and delivery partner(s) for a 20.5-month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions. The aims of this project are: • To generate and facilitate a pipeline of well-qualified FDI (foreign direct investment) projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region. • To support with the delivery of in-market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business & Tourism Programme. • To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target audiences. Tenderers can bid for one or multiple lots to cover the principal geographies of Australia and Singapore & Malaysia. Activities should be geographically targeted to appropriate areas of Australia (principally states of New South Wales, Queensland and Victoria) and Singapore & Malaysia (but consideration will also be given to a supplier's ability to deliver lead generation services in the wider Association of Southeast Asia Nations (ASEAN)) with specific lead generation activity focused on prioritising: • Creative and Tech • Modern Business Services • Data-driven Healthcare • Low Carbon • Future Mobility & Advanced Manufacturing The above are considered priority sectors with opportunities from this geographic market within the budget available. However, lead generation more reactively can also be considered from other priority and secondary sectors including for example, food technology, education technology, and other digital tech opportunities. The project will also create or build on any existing FDI pipeline in the designated territory of Australia or Singapore & Malaysia. Whilst the target geographies and sectoral opportunities outlined above are indicative of where we anticipate suppliers to undertake proactive lead generation efforts, leads (and successful investment projects sourced reactively outside of these parameters may also be considered against the contract's success criteria). In this programme, West Midlands Growth Company will strategically target potential investment of both small to medium-sized enterprises (SMEs) and larger enterprises. Additional information: Is a Recurrent Procurement Type? : No

The West Midlands Growth Company (WMGC) is helping to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Plan for Growth. The WMGC is owned by the WMCA and its seven Constituent Members, with governance that heavily involves the private sector in the majority. Its core WMCA and local authority funding will be used to attract significant additional funding from the private sector and other sources, such as future Devolution Deals. Further information on the West Midlands Growth Company can be found here: www.wmgrowth.com. WMGC has been developing proposals for "Global West Midlands" - a series of systems changes to improve the national landscape for attracting tourism, trade, and investment; fiscal instruments to ensure competitiveness; and deliverable initiatives. Linked in part to the trailblazing deeper devolution deal announced in March 2023, the development of a Strategic Relationship Management programme that is scalable for the region is a crucial part of these plans. The West Midlands covers the geography of the West Midlands Combined Authority (WMCA). This includes the cities of Birmingham, Coventry and Wolverhampton. The area is located strategically at the centre of the UK, with 90% of the UK's population within 4 hours drive or train time. Served by Birmingham Airport, the UK's fastest-growing airport, local connectivity is being enhanced by a £5.1 billion investment to expand local rail, tram and bus rapid transit systems. High Speed Two (HS2) is the largest infrastructure project in the UK currently and when completed will link the region with London in just 38 minutes. HS2 will increase capacity and bring people and goods to and from London and other major UK cities much faster. The region is home to one of the youngest populations in Europe, with 32% under the age of 25 and with 8 leading universities, the region educates 160,000 students and produces more than 55,000 graduates each year. The region is already home to the UK's most entrepreneurial city outside of London. The West Midlands' economy is deeply rooted in innovation, and today a golden thread of technology has positioned the region as a leader in industries of the future. The West Midlands offers a vibrant leisure scene and a high quality of life that makes it the most popular place in the UK for the country's relocating residents. Coventry became the UK's 2021 City of Culture, and Birmingham hosted the 2022 Commonwealth Games, putting the region in the global spotlight, whilst two of its football clubs challenge the very best in the Premier League. The region is consistently the second highest performing region for Foreign Direct Investment (FDI) in the UK after London and the South East. We require a consultant who can work with West Midlands Growth Company (WMGC) in the development and rollout of a Strategic Relationshi... Additional information: Is a Recurrent Procurement Type? : No

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations. Strategic Creative We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to): o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate) o Creative for sales materials - brochures and flyers o Content and creative for digital channel amplification - social media, campaign microsite o Case study creative formats - video and written o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations o Physical experiential in one location o Guerilla campaign activity * Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies Additional information: Is a Recurrent Procurement Type? : No

The aim of this project is to develop a Visitor Economy Insight Dashboard (VEID) to facilitate the delivery of actionable, near real-time insight supporting destination management, strategy planning, evaluation, and the implementation of the LVEP growth plan. VEID will provide us with a better awareness and understanding of destinations' status at any given moment. Advanced data visualization techniques will empower LVEP partners and other stakeholders with interactive tools specifically designed for visualizing multiple data layers. Additional information: Is a Recurrent Procurement Type? : No

The West Midlands Growth Company is seeking to establish a framework agreement via this tender process, appointing multiple suppliers across each of the Lots. The aim of this project is to create a suite of capable suppliers who can deliver a range of specialist, consultancy services across all the key business areas within the West Midlands Growth Company during the term including, but not limited to Inward Investment, Capital Attraction, Strategic Research and Evaluation. Service providers appointed to the framework will be assessed during the procurement process for their financial stability, track record, experience and technical & professional ability. This tender has been divided into five Lots and potential suppliers may bid for one or multiple Lots dependant on their business capabilities. There are no restrictions on the number of Lots that a Tenderer can bid for or be awarded. WMGC intends to appoint multiple suppliers to each Lot and this will be based on the highest scoring tenders for that Lot. Further details on the number of suppliers can be found in Section 2.1 In the event that fewer tenderers apply for a Lot than is included in the table below, WMGC will evaluate all compliant tenderers for the Lot. If any tender response is scored a "0" against any of the award criteria, this will result in the tender being excluded from this process. WMCG reserves the right not to award for any or all Lots of this framework. Additional information: Is a Recurrent Procurement Type? : No

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with up to three suppliers to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process. With strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region: The strategic objectives for the visitor economy through the Global West Midlands programme are to: Enhance the profile & reputation of the region Create & sustain vibrant destinations The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and lead generation for the West Midlands Business Tourism (MICE) sector which will result in increased awareness of the region's diverse offer, venues and destinations, increasing positive sentiment towards the region, and ultimately the consideration to host an event. Additional information: Is a Recurrent Procurement Type? : No

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist support for the requirements included in the scope of this Request for Quotation (RFQ) process. Global West Midlands is a two-year funding programme that has underwritten WMGC's activities in 2023-24 and 2025. As part of the final evaluation of the programme, a survey of its beneficiaries is required. This should seek views on the effectiveness of the processes and approaches that have been implemented to deliver the programme, what has worked well, what has worked less well, areas of good practice, and lessons that can inform the delivery of future programmes. Measurable Outputs: o A survey of 30-40 programme beneficiaries (inward investors, business conference organisers, sporting federations and travel trade professionals). o A set of interview write-ups and a summary report, highlighting key findings. A survey of a sample of 30-40 programme beneficiaries (inward investors, business conference organisers, sporting federations and travel trade professionals) is required which should focus on: o The effectiveness of their initial engagement with the programme and the support they received. o Any aspects that they feel went particularly well or less well. o Gathering evidence to further inform the analysis of the economic impact of the programme - notably: o Additionality - whether the investment, conference or event was attracted to the West Midlands as a direct result of WMGC's activity - or would have come to the region anyway. o Wider regional benefit - the extent to which the investment, conference of event has had a wider regional impact (e.g. the extent to which inward investors are recruiting staff and/or sourcing materials, components or services from within the West Midlands, the benefits generated by conferences and events within the West Midlands tourism sector). While potential suppliers are free to propose whatever survey methodology, they feel is most appropriate, it needs to elicit the kind of in-depth qualitative intelligence required. Additional information: Is a Recurrent Procurement Type? : No

Purpose of the Agreement The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Background: About West Midlands Growth Company: The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com About the West Midlands:The West Midlands covers the geography of the West Midlands Combined Authority (WMCA). This includes the cities of Birmingham, Coventry and Wolverhampton. The area is located strategically at the centre of the UK, with 90% of the UK's population within 4 hours drive or train time. Served by Birmingham Airport, the UK's fastest-growing airport, local connectivity is being enhanced by a ?5.1 billion investment to expand local rail, tram and bus rapid transit systems. The region is home to one of the youngest populations in Europe, with 32% under the age of 25 and with 8 leading universities, the region educates 160,000 students and produces more than 55,000 graduates each year. The region is already home to the UK's most entrepreneurial city outside of London. The West Midlands' economy is deeply rooted in innovation, and today a golden thread of technology has positioned the region as a leader in industries of the future. The West Midlands offers a vibrant leisure scene and a high quality of life that makes it the most popular place in the UK for the country's relocating residents. The region is consistently the second highest performing region for Foreign Direct Investment (FDI) in the UK after London and the South East. The list of activities above is not exclusive www.wmgrowth.com Project Aims: Our business plan is called Global West Midlands, and the strategic objectives are to: o Enhance the profile & reputation of the region o Facilitate the regeneration of the built environment o Create & sustain good jobs for local people o Create & sustain vibrant destinations The appointed supplier will take on the role of the West Midlands Growth Company's strategic partner to deliver a focused, targeted in-market catalytic placemaking campaign, which inclu... Additional information: Is a Recurrent Procurement Type? : No

Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet... Additional information: Is a Recurrent Procurement Type? : No