The West Midlands Growth Company (WMGC), in collaboration with the Mayor of the West Midlands, is looking to deliver a high-level regional delegation to India, taking place in February 2026.
In light of this high-profile visit, WMGC is seeking an experienced delivery partner for In Market Representation attracting investment from India to the West Midlands. Ahead of the visit, the In Market Representative that would be engaging with key target audiences and to drive and progress a pipeline of qualified investment opportunities with a focus on Innovation and Technology led sectors with a high likelihood of greenfield investment into the UK, with a particular focus on Cleantech and Future Mobility.
The in-market representation partner will provide local market insights and intelligence, undertake in-market business development activities and pipeline generation and progression, interface with and positively influence key stakeholders, and play a leading role in in-market event planning and delivery of a programme of meetings and follow-ups after the visit.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-542587
To provide consultancy support to the WMGC Leadership team and associates through the EDV transition process and supporting our PMO and HR teams with regards to all aspects of the transition including the TUPE process and designing the programme around all of this activity for a period of three months.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-506248
WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 – March 2025.Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include ‘aways on’ direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes. The communications programme will build on the unprecedented exposure generated surrounding t
West Midlands Growth CompanyWest MidlandsWAC-136476
WMGC as the contracting authority is seeking to contract with in-market representation and delivery partner(s) for a 16-month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions. The aims of this project are:To generate and facilitate a pipeline of well-qualified FDI (foreign direct investment) projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.To support with the delivery of in-market events and business engagement activities across the Inward Investment workstream To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target audiences
West Midlands Growth CompanyWest MidlandsWAC-138829
The West Midlands is proud to have been accredited as one of two national pilot Destination Development Partnerships (DDP). This enables two or more Local Visitor Economy Partnerships to work together to offer regional and locally appropriate solutions to national and regional policy and industry priorities.
Our West Midlands DDP workplan includes support for Visitor Economy skills development. In order to achieve this, we need to identify the range of skills that are required by the industry and the gaps in the region's talent.
• This supports the West Midlands' Mayoral regional strategy of 'jobs for everyone'
• It is a key part of rebuilding the region's visitor economy resilience, having lost talent through COVID furloughs and redundancies.
• We need the best talent pool through current economic instability
We require a supplier to assess, through primary and secondary research, the skills requirements and gaps in the visitor economy sector in the West Midlands. We not only want to understand the demand-side better i.e. to identify the skills that employers need from current or future employees, which are currently missing, but also the supply-side barriers - so what employers need to improve in their offer to ensure that disabled workers, or those returning to work after a break are facilitated into the jobs that need to be filled in the visitor economy sector.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-502577
The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority’s (WMCA) designated investment promotion agency and destination management organisation.
It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here.
WMGC’s role is to support with the delivery of the WMCA’s economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities.
The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com
To support the next phase of the programme (Global Growth Programme 3.0), we are seeking to appoint a third-party consultancy to design and deliver a lead generation campaign targeting foreign-owned tech companies (with a minimum of 10% foreign ownership).
While the campaign will promote the West Midlands as a key entry and growth point, we are not solely focused on businesses new to the UK. Companies already operating in other parts of the UK are also within scope.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-496537
WMGC as the contracting authority is seeking to contract with in market representation and delivery partners for a 20.5 month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in market partnerships are sought to cover a number of geographical regions. The aims of this project are:• To generate and facilitate a pipeline of well-qualified Foreign Direct Investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.• To support with the delivery of in market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.• To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target
West Midlands Growth Company West MidlandsWAC-203323
Creation, support and maintenance of the placemidlands.co.uk news website. On the site Place Midlands will publish regular news articles. These will also be distributed to subscribers via email newsletters. All this will be free to read and free to subscribe, maximising audience reach.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-511264
The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority’s (WMCA) designated investment promotion agency and destination management organisation.
It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here.
WMGC’s role is to support with the delivery of the WMCA’s economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities.
The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com
The West Midlands Growth Company has a requirement to appoint an external consultant to support with a six-month programme of strategic communications activity to support its overarching objective of Enhancing the Profile and Reputation of the Region.
The brief is to help drive high-level awareness and interest surrounding the West Midlands, particularly from a business, stakeholder and political audience.
The communications programme will run from mid-September 2025 – March 2026.
The consultant shall be retained on a flexible basis, drawing down an average of approximately two (2) days per week, with specific hours and days to be determined as reasonable required by the Company.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-514185
The West Midlands Growth Company (WMGC) is seeking a high-quality venue to host the West Midlands Tourism Awards 2026.
The Awards celebrate tourism businesses that enhance the West Midlands' reputation as a world-class destination for national and international visitors.
The event will take place in spring 2026 and requires a venue capable of hosting at least 300 guests in a banquet-style setting. The chosen venue must deliver a seamless, professional experience for guests, finalists, sponsors, and VIPs, reflecting the prestige and excellence the awards celebrate.
The requirements for the venue are:
• Accommodate minimum 300 guests in a banquet-style setup, with space for a stage, AV equipment, and entertainment.
• Be located within the West Midlands region with easy access to major roads and public transport.
• Deliver high-quality hospitality, including a three-course plated meal with dietary options.
• Provide professional, experienced event service staff throughout the evening.
• Offer on-site or nearby parking and accommodation.
• Allow access from mid-day for setup, rehearsals, and AV testing.
• Offer added-value experiences for sponsors and VIPs, e.g., exclusive tours, behind-the-scenes access, or branded hospitality areas.
• Provide digital signage or display screens for sponsor branding and event messaging.
• Reflect the prestige and celebratory nature of an awards event.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-547330
To enable WM delegate attendance at UKREiiF 2026, WMGC is required to purchase delegate passes directly from BEN / UKREiiF.
The requirement comprises the following:
5 x public sector delegate passes.
31 x private sector delegate passes
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-556503
About the West Midlands
The West Midlands region encompasses the geography of the West Midlands Combined Authority (WMCA), including Birmingham, Coventry, Wolverhampton, and the boroughs of Dudley, Sandwell, Solihull, and Walsall. Strategically located at the heart of the UK, 90% of the population is within a four-hour drive or train journey.
The region is home to one of the youngest and most diverse populations in Europe, with a growing demographic that is expected to drive future economic growth. It hosts nine universities and produces over 72,000 graduates annually, contributing to a vibrant talent pool.
The West Midlands economy is valued at £77 billion, larger than that of several European countries, and is recognised for its strengths in advanced manufacturing, clean tech, health tech, digital and creative industries, and next-generation services. It is also England’s only EU-recognised Regional Innovation Valley and consistently ranks among the top UK regions for foreign direct investment (FDI).
It Starts Here
The West Midlands Growth Company (WMGC) launched It Starts Here (ISH) – a bold new destination promotion campaign designed to transform perceptions of the West Midlands on the global stage.
Developed in collaboration with organisations across the region, It Starts Here seeks to reinforce and reinvigorate the region’s brand as dynamic, progressive and confident within a fiercely competitive international marketplace. The core essence is that this region is where ideas are created, culture builds, innovation is generated and incredible experiences take place.
The campaign has been well received so far with a focus on international corporate sectors. Phase Two is underway, translating to a wider consumer audience through a place and tourism narrative/campaign, and localised deployment through local authorities, universities, and the region’s private sector.
WMGC require a marketing campaign that promotes the West Midlands as the destination to visit, study, and do business, leveraging the core ethos of It Starts Here.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-547374
About the West Midlands
The West Midlands region encompasses the geography of the West Midlands Combined Authority (WMCA), including Birmingham, Coventry, Wolverhampton, and the boroughs of Dudley, Sandwell, Solihull, and Walsall. Strategically located at the heart of the UK, 90% of the population is within a four-hour drive or train journey.
The region is home to one of the youngest and most diverse populations in Europe, with a growing demographic that is expected to drive future economic growth. It hosts nine universities and produces over 72,000 graduates annually, contributing to a vibrant talent pool.
The West Midlands economy is valued at £77 billion, larger than that of several European countries, and is recognised for its strengths in advanced manufacturing, clean tech, health tech, digital and creative industries, and next-generation services. It is also England’s only EU-recognised Regional Innovation Valley and consistently ranks among the top UK regions for foreign direct investment (FDI).
It Starts Here
The West Midlands Growth Company (WMGC) launched It Starts Here (ISH) – a bold new destination promotion campaign designed to transform perceptions of the West Midlands on the global stage.
Developed in collaboration with organisations across the region, It Starts Here seeks to reinforce and reinvigorate the region’s brand as dynamic, progressive and confident within a fiercely competitive international marketplace. The core essence is that this region is where ideas are created, culture builds, innovation is generated and incredible experiences take place.
The campaign has been well received so far with a focus on international corporate sectors. Phase Two is underway, translating to a wider consumer audience through a place and tourism narrative/campaign, and localised deployment through local authorities, universities, and the region’s private sector.
WMGC require a marketing campaign that promotes the West Midlands as the destination to visit, study, and do business, leveraging the core ethos of It Starts Here.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-519045
As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to share best practice and identify improvements, not only to optimise regional activity, but also to inform the potential future roll out of DDPs across England and contribute to VisitEngland's leading data and research bank for the visitor economy sector.
Consequently, we wish to appoint a supplier(s) to develop and manage a comprehensive multi-source programme and research and evaluation to celebrate success and share lessons learned. Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally.
This requirement is divided into two lots – Lot 1 ‘Evaluation of West Midlands DDP Work-Streams’, and Lot 2 ’Destination Perceptions & Sentiment’.
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-550422
UKREiiF is the UK’s real estate investment and infrastructure forum. It is a three-day real estate event that was established in 2022, defying expectations, attracting thousands of domestic and international developers, investors, councils and built environment thought leaders. Its aim is to connect people, places and businesses to accelerate and unlock sustainable, inclusive and transformational investment.
As the organiser for the West Midlands presence at UKREiiF 2026, West Midlands Growth Company have secured the space to erect a 200sqm pavilion to act as the West Midlands home during the three-day conference.
The purpose of this procurement process is to appoint a supplier or suppliers who can provide the temporary structure (pavilion) including installation and removal in addition to exhibition stand design and build services (including implementing and running AV) prior to and during the West Midlands’ attendance at UKREiiF 2026.
This procurement has been split into two lots.
Lot 1 – Temporary Structure Provision & Build
Lot 2 – Design & Fit Out of Interior Space
Suppliers may bid for either one, or both Lots.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-524454
The purpose of this agreement is to contract a suitably experienced consultancy to design, manage, and deliver a targeted Export Programme supporting approximately ten high potential West Midlands businesses to explore trade opportunities in India. The programme
will run in alignment with the Mayoral Mission to India in February (22nd - 27th) 2025 and will provide participating businesses with tailored market insights, business development meetings, and access to key stakeholders across Ahmedabad, Mumbai, and Bangalore.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-556073
The West Midlands Growth Company has a requirement to develop new consumer product for visitors to the West Midlands’ destinations. This will be based on the authentic character of the region, its people and what is on offer to visitors to bring enjoyment, incentive to visit, develop a deeper understanding of the heritage and the culture of the place.
We are seeking to appoint a consultant – or partner agency – who will work with our regional experts, crafters and tour guides to manage the development and route to market for 3 new themes that encourage visitors to stay longer, learn about our heritage, culture and craft skills, and strengthen the association of the WM region with leisure visits.
Concurrently, VisitEngland, the national lead for the visitor economy, is working on two associated projects which may bring insight to this project – and likewise, this project can bring depth to their work:
• New Domestic market segmentation
• International Product / Market research into segments and products that are most likely to drive inbound visits - and where the gaps are across the country
We strongly encourage liaison with the teams running these projects and a limited amount of time built in to work alongside them. WMGC will facilitate these introductions, and they will bring depth to the resulting case studies.
WEST MIDLANDS GROWTH COMPANY LIMITEDWest MidlandsWAC-539659