UK SPORT PROJECT SPECIFICATION
The Development of a Communications Campaign to deepen and broaden the engagement with Team GB and ParalympicsGB in the lead up to and beyond the Paris Games
The Organisations Involved
Team GB is comprised of the country's best athletes, representing 32 summer sports and multiple winter sports. Team GB works alongside sports' governing bodies to select and take these athletes to the Olympic Games. This team is managed by the British Olympic Association (BOA).
ParalympicsGB is the team of athletes selected to take part in the Paralympic Games. This team is selected, prepared, entered and managed by the British Paralympic Association (BPA) at the Paralympic Games.
UK Sport is the government's strategic high-performance sport agency that, through strategic leadership and investment of National Lottery and Government funds, powers the UK's greatest athletes, sports and events to achieve positive success.
All three organisations are separate to each other and are separate from the National Governing Bodies of each Olympic and Paralympic sport.
Introduction
There has not been a Summer Olympic and Paralympic Games in our time zone since the magic of London 2012 and so Paris 2024 presents a huge opportunity for both deepening the engagement with, and growing the fanbase of, both Team GB and ParalympicsGB teams.
During the Games themselves, engagement is naturally high, but in between Games there is a significant opportunity to increase engagement. We are keen to drive earlier and deeper engagement in the year leading up to Paris, as well as capitalizing on the period immediately afterwards. This time period from a year to go to the Games and the few months afterwards is an exciting time for Team GB and ParalympicsGB with huge engagement potential that we want to fully maximise.
There are three key audience segments with which there is an opportunity to build engagement. 'Excitable Enthusiasts' are passionate sports fans with a zest for life but with whom engagement with Team GB and ParalympicsGB can be deepened. 'Social Amplifiers' are socially driven youth looking to share sporting hype, and 'Self Development Strivers' are self-conscious youth who see sport as a tool for growth, and they are both segments through which engagement can be broadened on behalf of the Olympic and Paralympic sector.
Team GB and Paralympics athletes come from all walks of life, it is the athletes' stories, the diversity of the team, their journeys, backgrounds, talents and down-to-earth personalities that make them relatable and able to appeal to these audiences.
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To express interest in this opportunity, please e-mail:
Procurement@uksport.gov.uk
Overview
UKS's 2021-31 Strategic Plan outlines that "we will harness the power and platform of sport to drive positive change across wellbeing, diversity, inclusion and sustainability; walking the walk and using our voice to inspire others to act." UKS are due to publish their Environmental Sustainability Strategy, outlining the actions to be taken over the next two years to set a strong foundation, identify the greatest impacts across high-performance sport and drive progress in these areas.
A key component of this strategy will be providing support and guidance to the ~40 NGBs into which UKS invests to measure their environmental impact and to produce environmental sustainability action plans for their organisation by 31 March 2025, which align with the ambition set out in the UN's Sports for Climate Action Framework.
Objectives
The main objective is to accelerate action in this space, building the capacity, skills and confidence of NGBs to work on environmental sustainability and embed long term changes. Within the cohort of NGBs in which we invest there is a mix of paralympic sports, winter sports, newer sports and performance-only focused organisations.
Intending to group NGBs together to form clusters, we anticipate there will be 8 clusters of between 4 and 7 NGBs. Each cluster will receive a proportionate level of support/deliverables depending on size and complexity. Exceptions are:
1. One cluster consisting of NGBs with sustainability strategies/action plans already in place. The primary requirement will be for measurement of environmental impacts.
2. One 'innovation' cluster consisting of NGBs who are already far progressed on their sustainability journey.
Project deliverables
1. Environmental sustainability action plans for each of the participating organisations including decarbonisation pathways to meet the science-based net zero target for Scopes 1, 2 and 3 emissions, as required by the UNFCCC Sports for Climate Action Framework.
2. Development of a clear and robust method of measurement and monitoring of environmental impact focusing on greenhouse gas emissions, including a benchmark and common understanding of organisational boundaries and accountability for reporting (considering multiple funding sources, complex governance structures and major events).
3. Delivery of learning and development opportunities to embed the outputs of this project (audience as appropriate e.g. NGB staff, board members).
4. Recommendations of further capacity building and embedding of environmental sustainability to continue momentum.
5. Production of assets and approaches that can be shared for knowledge transfer and cost-efficiency.
Any assets produced e.g. written reports, should be presented in a succinct and user-friendly style that will be easily understood by a range of stakeholders.
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Please find ITT documents attached to this notice.