Ten brands from “hero” categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours.
Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working
collaboratively to highlight the authentic and unique food & drink on offer and
available in Wales. The purpose of the campaign is to encourage visitors to make
Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as
well as GB Consumers who have an affinity to Wales, from Easter and in the lead up
to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and
measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.
Menter a Busnes are seeking to establish a framework agreement with a range of consultants and experts to provide specialist support services for the Farming Connect Programme funded by Welsh Government.
Menter a Busnes are seeking to establish a framework agreement with a range of consultants and experts to provide specialist support services for the Farming Connect Discussion Groups funded by Welsh Government.
Menter a Busnes are presenting a tender to establish a framework agreement with a range of Training Providers to deliver training to eligible Welsh Food and Drink processing and manufacturing businesses.
The framework contract will be for a period of 2 years from the date on which the contract commences, with a possibility to extend for 1 year.
It is the intention for the contract to commence 1st September 2023.