A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and
available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.
Specialist food and drink industry skills, employment and training support providers, a contract to extend the provision already in place elsewhere in the UK to Wales.
Specialist food and drink industry skills, employment and training support providers, a contract to extend the provision already in place elsewhere in the UK to Wales.
Ten brands from “hero” categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours.
Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.