UK Public Sector Contracts & Tenders

The brief While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey) to provide data for tracking and reporting on the outcome of our citizen-facing work. As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum, but this initial brief and contract is for year one baseline setting, including reporting, plus recommendations/suggested costings for subsquent years. Research approach: We would like responses to suggest optimum approaches and costings against the following core requirements: • Baseline setting in March 2026, possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest. Alternative approaches to baseline setting will also be considered with interest. • Ongoing methodology for subsequent years against year one baseline, to provide longitudinal tracking data. We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as: • Quarterly 'dip' polling against smaller subsets of questions • Ad hoc insights on one-off topics via online polling or using qualitative methods • Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover: (a) design and delivery of the baseline setting research in this first year; and (b) the provision of recommendations on methodology and costing/resourcing implications for future iterations in the next financial year. Objectives Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are: • To measure awareness and impact of ReLondon campaigns, events and behavioural interventions and projects  To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff • To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level • To test understanding of circularity amongst the general population, including language and specific terminology, what circular behaviours mean in practice and their perceived benefits for people and communities Scope of work The work proposed and costed for must include the following: Report on baseline research and its implications, with a wrap-up presentation of up to 1.5 hours in-person Mid-May 2026 Future years' methodology and costings recommendations presented Mid-end May 2026 Budget The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to £30k plus VAT. We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.

We require a media agency to work with our creative agency to: • Collaborate during the campaign strategy and planning phase; • Create a media plan for the campaign, recommending appropriate channels and formats, timings of media bursts and cost-effective approaches; • Buy media space on our behalf, managing budgets efficiently; • Report on campaign performance, tweaking channel approaches where necessary; and • Work with the creative agency to ensure the right creatives are being used in the right spaces and identify where improvements could be made, both to the creative and messaging approaches and to the overall strategy. We are asking agencies to respond to a series of questions, which we will be using as the basis for evaluating responses. The questions are: 1. The aim of our campaign is to change food behaviours at home, which requires a very different approach to campaigns which target buying behaviours. a. Do you have experience of buying for behaviour change campaigns? b. Which channels and approaches would you use for this campaign to reach as much of our target audience as possible and ensure our messages stick? 2. We have a small budget but big ambitions. How would you ensure we are valued as a customer despite our size, and how would you achieve value for money? 3. As well as creating our own content and via influencers, we may signpost the content of others on our social channels and feature them on the campaign website. Would you recommend a different media strategy/tactics for this approach. If so, what would it be and why and what is your experience of doing this? 4. As well as OOH, digital and social, there may be the potential to explore audio (e.g. radio/podcasts) and media partnerships for this campaign. How would you approach audio and media partnerships as part of an overall campaign strategy? Campaign requirements The campaign is to be delivered over a one-year period. The planning phase will start immediately on appointment with a full briefing on progress to date. Our goal is a June 2026 campaign launch. While the campaign may create a wide range of assets on both main topics (food waste prevention and food waste recycling) over the three years, some boroughs and waste disposal authorities may choose to focus more on one set of messaging, so the campaign must work and be adaptable on several levels, including potentially: • Regional - awareness-raising activity across the capital, including outer as well as inner London boroughs; • Sub-regional - awareness-raising and engagement activity across clusters of boroughs (waste authorities); • Localised - targeted activity tailored to residents of one or more London boroughs. Channels/media The campaign will launch in June 2026 and media bursts (approximately two to three per year) will continue for the duration of the campaign. Our initial thinking on channel mix is below, however we would like to hear your recommendations: • Out-of-home advertising - depending on budgets and media availability, including TFL network (buses, tube, etc), plus owned or price-capped media channels via boroughs (e.g. JCDecaux sites, libraries, community spaces, leisure centres, etc) • Digital advertising - via social media channels (Instagram and Facebook) and influencers. Additional digital channels (e.g. programmatic) could be explored if relevant and recommended • Audio - such as local radio and podcasts if recommended • Media/brand partnerships - with likeminded individuals, influencers and organisations Sites of particular interest include high density and high dwell time areas within the London boroughs which are providing funding and support of this campaign (see below), on key transport networks and busy commuter routes, as our research has indicated this is where marketing communications can have the greatest impact. Depending on the media location the campaign messaging may flex to either cater to the food waste prevention or food waste recycling message. The 17 boroughs participating in the campaign are: - Barnet - Bexley - Camden - Ealing - Enfield - Hackney - Hammersmith & Fulham - Haringey - Hillingdon - Islington - Kensington & Chelsea - Lewisham - Merton - Richmond - Waltham Forest - Wandsworth - Westminster We are also keen to explore brand partnerships with likeminded individuals, influencers and organisations to help land and scale the messaging. Recommendations for this should be included in the proposal. Owned channels include a website and organic social media channels which are updated several times a week. The website would be updated to include a section dedicated to food waste recycling. Campaign KPIs and evaluation While the ultimate goal of the campaign is to change people's behaviours at home to increase food waste recycling participation and waste less food, it is primarily an awareness-raising campaign to help Londoners draw the link between food and climate, and understand how their food behaviours can both reduce their climate impact and save them money at home. Evaluation will take place at the end of each financial year and will therefore focus on whether people have seen, engaged with and taken an action against the messaging. KPIs will likely include: • Engagement - how many people have engaged with our ads • Awareness - how many people recall seeing our ads • Consideration - Has this impacted claimed behaviour Objectives The objective of the campaign is to: • Get: Younger Londoners, aged 21-44 and those with children under 11 years old at home (the highest food wasters) • To: Reduce household food waste and recycle what they can't eat • By: Connecting with them emotionally and using normative messaging to engage, motivate and empower them to reduce their "food footprint" (the carbon impact of their household food consumption) This objective will be achieved by fulfilling the following sub-objectives: • Build on Londoner's belief that wasting food is morally wrong and increase awareness of the relationship between food and climate (for citizens already engaged in the topic of sustainability) • Increase motivation to reduce household food waste and recycle food that can't be eaten using behavioural nudges • Build understanding of how to reduce both household costs and impact on the climate through changed food behaviours at home • Drive traffic from the London-wide campaign (on the 'why') through to borough-level service comms (on the 'how') Deliverables Please provide a written proposal responding to the brief to show how you would achieve the objectives outlined above. Please do not be constrained by our methodology - if you feel there are better ways of achieving our objectives, we would like to see those ideas. Your response should be no longer than 4 pages (excluding CVs and sample creatives) and include: • Your answers to the questions in section 3 above. • Example creatives and media strategies from behaviour change, or other relevant, campaigns you have delivered. • Profiles of the team allocated to the work, including short CVs which outline relevant experience. • A breakdown of your fees including VAT to deliver the whole project including: o Planning and strategy o Ad creation, management and optimisation o Reporting o Other time costs, including meetings, project management, analysis o Expenses The following specific deliverables should be included in your quote: a. Attendance at an in-person inception meeting, including a briefing workshop to discuss and agree the detailed requirements of the project; b. Regular virtual and/or in-person update meetings with the ReLondon campaign lead and working group; c. All planning and delivery of activity outlined above; d. A timeline with key dates leading to the launch date(s) agreed in liaison with the campaign lead, media agency and working group; e. Presentations to the project board, including Q&A, of (a) draft media plans and (b) final media plans (slide decks to be provided to the project team afterwards); f. Attendance at project board meetings at other key moments as identified and agreed with the campaign lead.

The brief Design and deliver the creative and production for a high impact, engaging and focussed pan-London food campaign to shape food waste prevention and recycling. The campaign needs to increase motivation, knowledge and make clear how easy recycling and preventing food waste is for 21-44 year olds and parents with children under 11 years old at home (see audience segments in creative strategy). The campaign should be centred on emotion, identity and shared values to tap into why people should care, not just how to do it, at a time when there is an opportunity to start a new normal and establish new habits. The campaign should motivate individuals to reduce their household food waste and, where waste cannot be prevented, recycle it correctly - with the focus of the messaging for year one being on food waste recycling. The campaign should use inspiring messages and visuals, and practical advice to build on the success of the Eat like a Londoner campaign; as well as build on learnings from TRiFOCAL's 'Small Change, Big Difference' campaign and the more recent EU-funded 'Food Wave' project. There is an existing campaign brand identity with the Eat like a Londoner campaign which can be adapted for this new campaign. The campaign would need to be renamed to focus on something less related to eating, but the brand colours, tone of voice guidelines and overall identity can continue to be used (along with website and social channels). An example of a new campaign name is included in the creative strategy, but we are open to hearing alternative names if you think there is a better one which we should consider. Please include testing of a new campaign name in your response. This motivational campaign should play a critical part in motivating residents to recycle unavoidable food waste and adopt new bin routines at home, with clear, relevant messaging tied to upcoming changes. While the 'Love Food Hate Waste' campaign managed by WRAP (Waste & Resources Action Programme) offers broad, national-level resources that are educational, a London campaign should be grounded in London-specific research, including ReLondon's 'London's food footprint' report, the insights that underpinned Eat like a Londoner, and borough-level data on waste behaviours, emissions, and barriers, available in the creative strategy. It should recognise the diversity of the city and different housing types (including flats and flats above shops), tailored to a fast-moving food economy, as well as representing the scale and mix of London's food cultures. This is incredibly important to land the messaging with the target audience, as there is evidence to show that people want to see themselves reflected in the marketing they receive. Campaign requirements The campaign is to be delivered over a one-year period, starting in January 2026. The planning phase will start immediately on appointment with a full briefing on progress to date. Our goal is a June 2026 campaign launch. More detailed timings can be found in the creative strategy. While the campaign may create a wide range of assets on both main topics (food waste prevention and food waste recycling) over the year, some boroughs and waste disposal authorities may choose to focus more on one set of messaging, so the campaign must work and be adaptable on several levels, including potentially: • Regional - awareness-raising activity across the capital, including outer as well as inner London boroughs; • Sub-regional - awareness-raising and engagement activity across clusters of boroughs (waste authorities); • Localised - targeted activity tailored to residents of one or more London boroughs. Channels/media The campaign will launch in June 2026 and media bursts will continue for the duration of the one-year campaign, at which point the campaign assets will need to be handed over to the London boroughs in a toolkit so they can continue the campaign for subsequent years. We would like to hear recommendations on channel mix, but they are likely to include: • Out-of-home advertising - depending on budgets and media availability, including TFL network (buses, tube, etc), plus owned or price-capped media channels via boroughs (e.g. JCDecaux sites, libraries, community spaces, leisure centres, etc) • Digital advertising - via social media channels (Instagram and Facebook) and influencers. Additional digital channels (e.g. programmatic) may be explored if relevant and recommended in the media plan • Audio - such as local radio and podcasts, if recommended in the media plan We are also keen to explore brand partnerships with likeminded individuals, influencers and organisations to help land and scale the messaging. Recommendations for this should be included in the proposal. Owned channels include a website and organic social media channels which are updated several times a week. The website would be updated to include a section dedicated to food waste recycling. It's important that this campaign builds trust with citizens in order to encourage them to reduce and recycle household food waste, so all campaign imagery should reflect the reality of different resources and housing (especially flats and smaller spaces), diets, food cultures and traditions that people have in the capital. Food should reflect diets including (but not limited to) meat-based, vegetarian, plant-based and flexitarian diets. Campaign KPIs and evaluation While the ultimate goal of the campaign is to change people's behaviours at home, it is primarily an awareness-raising campaign to motivate Londoners to take an interest in and use their food waste recycling service. The policy goal is to move food out of the rubbish bin, into the food waste recycling. A baseline of current food waste recycling tonnage in each borough can be provided. Evaluation will take place at the end of year one and will therefore focus on whether people have seen, engaged with and taken an action against the messaging. KPIs will likely include: • Engagement - how many people have engaged with our ads • Awareness - how many people recall seeing our ads • Consideration - has this impacted claimed behaviour 4. Objectives The objective of the campaign is to: • Get: Younger Londoners, aged 21-44 and those with children under 11 years old at home (the highest food wasters) • To: Reduce household food waste and recycle what they can't eat • By: Connecting with them emotionally and using normative messaging to engage, motivate and empower them to reduce their "food footprint" (the carbon impact of their household food consumption) This objective will be achieved by fulfilling the following sub-objectives: • Build on Londoner's belief that wasting food is morally wrong and increase awareness of the relationship between food and climate (for citizens already engaged in the topic of sustainability) • Increase motivation to reduce household food waste and recycle food that can't be eaten using behavioural nudges • Build understanding of how to reduce both household costs and impact on the climate through changed food behaviours at home • Drive traffic from the London-wide campaign (on the 'why') through to borough-level service comms (on the 'how') Deliverables Please provide a written proposal responding to the brief to show how you would achieve the objectives outlined above. Please do not be constrained by our methodology - if you feel there are better ways of achieving our objectives, we would like to see those ideas. Your response should be no more than 8 x slides or A4 sides and should include: • Your suggested approach to the campaign (please note, no worked up creatives are required at this stage) • A cost breakdown showing hours and deliverables (inc;. VAT) • A project timeline showing how you will meet the deadlines outlined below • The team being put forward for the project, detailing their experience to be able to deliver the work (this can be an appendix over and above the 8 pages) • Any relevant case studies showing previous work on translating behavioural insights into an effective communications and/or behavuiour change campaign (these can also be an appendix) The following specific deliverables should be included in your quote: a. Attendance at an in-person inception meeting, including a briefing workshop to discuss and agree the detailed requirements of the project; b. Regular virtual and/or in-person update meetings with the ReLondon campaign lead and working group; c. All planning and delivery of activity outlined above; d. A timeline with key dates leading to the launch date(s) agreed in liaison with the campaign lead, media agency and working group; e. All content artworked and ready to hand over to the media agency for both digital and out-of-home advertising, and all artwork to ReLondon as editable files; f. Presentations to the project board, including Q&A, of (a) draft creatives and (b) final creatives and plan (slide decks to be provided to the project team afterwards); g. Attendance at project board meetings at other key moments as identified and agreed with the campaign lead. Budget The budget allocation for this activity is £60,000 incl. VAT. Please note, this budget includes a small allocation to update the existing website (new branding assets, URL, etc). Suggestion circa £5,000.

While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey ) to provide data for tracking and reporting on the outcome of our citizen-facing work. As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum , but this initial brief and contract is for year one baseline setting , including reporting , plus recommendations /suggested costings for subsequent years. Research approach: We would like responses to suggest optimum approaches and costings against the following core requirements: • Baseline setting in March 2026 , possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest. Alternative approaches to baseline setting will also be considered with interest. January 2026 • Ongoing methodology for subsequent years against year one baseline , to provide longitudinal tracking data. We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as: • Quarterly 'dip' polling against smaller subsets of questions • Ad hoc insights on one-off topics via online polling or using qualitative methods • Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover : (a) design and delivery of the baseline setting research in this first year; and (b) the provision of recommendations on methodology and costing /resourcing implications for future iterations in the next financial year. Objectives Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are: • To measure awareness and impact of ReLondon campaigns , events and behavioural interventions and projects ▪ To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff • To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level • To test understanding of circularity amongst the general population, including language and specific terminology , what circular behaviours mean in practice and their perceived benefits for people and communities Scope of work The work proposed and costed for must include the following : Inception meeting completed, notes provided and detailed timeline agreed 2-3 March 2026 Refined methodology proposal for year one baseline signed off and recruitment initiated By 3rd week of March Fieldwork underway By end March Conclusion of fieldwork End April Report on baseline research and its implications , with a wrap-up presentation of up to 1.5 hours in-person Mid-May 2026 Future years ' methodology and costings recommendations presented Mid-end May 2026 January 2026 Budget The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to £30k plus VAT . We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.

The brief Design and deliver the creative and production for a high impact, engaging and focussed pan-London food campaign to shape food waste prevention and recycling. The campaign needs to increase motivation, knowledge and make clear how easy recycling and preventing food waste is for 21-44 year olds and parents with children under 11 years old at home (see audience segments in creative strategy). The campaign should be centred on emotion, identity and shared values to tap into why people should care, not just how to do it, at a time when there is an opportunity to start a new normal and establish new habits. The campaign should motivate individuals to reduce their household food waste and, where waste cannot be prevented, recycle it correctly - with the focus of the messaging for year one being on food waste recycling. The campaign should use inspiring messages and visuals, and practical advice to build on the success of the Eat like a Londoner campaign; as well as build on learnings from TRiFOCAL's 'Small Change, Big Difference' campaign and the more recent EU-funded 'Food Wave' project. There is an existing campaign brand identity with the Eat like a Londoner campaign which can be adapted for this new campaign. The campaign would need to be renamed to focus on something less related to eating, but the brand colours, tone of voice guidelines and overall identity can continue to be used (along with website and social channels). An example of a new campaign name is included in the creative strategy, but we are open to hearing alternative names if you think there is a better one which we should consider. Please include testing of a new campaign name in your response. This motivational campaign should play a critical part in motivating residents to recycle unavoidable food waste and adopt new bin routines at home, with clear, relevant messaging tied to upcoming changes. While the 'Love Food Hate Waste' campaign managed by WRAP (Waste & Resources Action Programme) offers broad, national-level resources that are educational, a London campaign should be grounded in London-specific research, including ReLondon's 'London's food footprint' report, the insights that underpinned Eat like a Londoner, and borough-level data on waste behaviours, emissions, and barriers, available in the creative strategy. It should recognise the diversity of the city and different housing types (including flats and flats above shops), tailored to a fast-moving food economy, as well as representing the scale and mix of London's food cultures. This is incredibly important to land the messaging with the target audience, as there is evidence to show that people want to see themselves reflected in the marketing they receive. Campaign requirements The campaign is to be delivered over a one-year period, starting in January 2026. The planning phase will start immediately on appointment with a full briefing on progress to date. Our goal is a June 2026 campaign launch. More detailed timings can be found in the creative strategy. While the campaign may create a wide range of assets on both main topics (food waste prevention and food waste recycling) over the year, some boroughs and waste disposal authorities may choose to focus more on one set of messaging, so the campaign must work and be adaptable on several levels, including potentially: • Regional - awareness-raising activity across the capital, including outer as well as inner London boroughs; • Sub-regional - awareness-raising and engagement activity across clusters of boroughs (waste authorities); • Localised - targeted activity tailored to residents of one or more London boroughs. Channels/media The campaign will launch in June 2026 and media bursts will continue for the duration of the one-year campaign, at which point the campaign assets will need to be handed over to the London boroughs in a toolkit so they can continue the campaign for subsequent years. We would like to hear recommendations on channel mix, but they are likely to include: • Out-of-home advertising - depending on budgets and media availability, including TFL network (buses, tube, etc), plus owned or price-capped media channels via boroughs (e.g. JCDecaux sites, libraries, community spaces, leisure centres, etc) • Digital advertising - via social media channels (Instagram and Facebook) and influencers. Additional digital channels (e.g. programmatic) may be explored if relevant and recommended in the media plan • Audio - such as local radio and podcasts, if recommended in the media plan We are also keen to explore brand partnerships with likeminded individuals, influencers and organisations to help land and scale the messaging. Recommendations for this should be included in the proposal. Owned channels include a website and organic social media channels which are updated several times a week. The website would be updated to include a section dedicated to food waste recycling. It's important that this campaign builds trust with citizens in order to encourage them to reduce and recycle household food waste, so all campaign imagery should reflect the reality of different resources and housing (especially flats and smaller spaces), diets, food cultures and traditions that people have in the capital. Food should reflect diets including (but not limited to) meat-based, vegetarian, plant-based and flexitarian diets. Campaign KPIs and evaluation While the ultimate goal of the campaign is to change people's behaviours at home, it is primarily an awareness-raising campaign to motivate Londoners to take an interest in and use their food waste recycling service. The policy goal is to move food out of the rubbish bin, into the food waste recycling. A baseline of current food waste recycling tonnage in each borough can be provided. Evaluation will take place at the end of year one and will therefore focus on whether people have seen, engaged with and taken an action against the messaging. KPIs will likely include: • Engagement - how many people have engaged with our ads • Awareness - how many people recall seeing our ads • Consideration - has this impacted claimed behaviour Objectives The objective of the campaign is to: • Get: Younger Londoners, aged 21-44 and those with children under 11 years old at home (the highest food wasters) • To: Reduce household food waste and recycle what they can't eat • By: Connecting with them emotionally and using normative messaging to engage, motivate and empower them to reduce their "food footprint" (the carbon impact of their household food consumption) This objective will be achieved by fulfilling the following sub-objectives: • Build on Londoner's belief that wasting food is morally wrong and increase awareness of the relationship between food and climate (for citizens already engaged in the topic of sustainability) • Increase motivation to reduce household food waste and recycle food that can't be eaten using behavioural nudges • Build understanding of how to reduce both household costs and impact on the climate through changed food behaviours at home • Drive traffic from the London-wide campaign (on the 'why') through to borough-level service comms (on the 'how') Deliverables Please provide a written proposal responding to the brief to show how you would achieve the objectives outlined above. Please do not be constrained by our methodology - if you feel there are better ways of achieving our objectives, we would like to see those ideas. Your response should be no more than 8 x slides or A4 sides and should include: • Your suggested approach to the campaign (please note, no worked up creatives are required at this stage) • A cost breakdown showing hours and deliverables (inc;. VAT) • A project timeline showing how you will meet the deadlines outlined below • The team being put forward for the project, detailing their experience to be able to deliver the work (this can be an appendix over and above the 8 pages) • Any relevant case studies showing previous work on translating behavioural insights into an effective communications and/or behavuiour change campaign (these can also be an appendix) The following specific deliverables should be included in your quote: a. Attendance at an in-person inception meeting, including a briefing workshop to discuss and agree the detailed requirements of the project; b. Regular virtual and/or in-person update meetings with the ReLondon campaign lead and working group; c. All planning and delivery of activity outlined above; d. A timeline with key dates leading to the launch date(s) agreed in liaison with the campaign lead, media agency and working group; e. All content artworked and ready to hand over to the media agency for both digital and out-of-home advertising, and all artwork to ReLondon as editable files; f. Presentations to the project board, including Q&A, of (a) draft creatives and (b) final creatives and plan (slide decks to be provided to the project team afterwards); g. Attendance at project board meetings at other key moments as identified and agreed with the campaign lead. Budget The budget allocation for this activity is £60,000 incl. VAT. Please note, this budget includes a small allocation to update the existing website (new branding assets, URL, etc). Suggestion circa £5,000. Timescales This is a two-stage procurement process. The timetable below shows not just the procurement timeline but also the current draft campaign delivery timeline. It is essential that campaign activity is live in boroughs by June 2026. Please note this timeline is indicative and we reserve the right to change it if deemed necessary for the success of the project. Stage Deadline Brief sent out by ReLondon 16th December 2025 Questions relating to the brief received 9th January 2026 Questions relating to the brief answered 14th January 2026 Submission deadline 23rd January 2026 Stage 1: Shortlisting 30th January 2026 Stage 2: Shortlisted agencies to present their response to brief 06th February 2026 Agencies notified of outcome 18th February 2026 Agency appointment letter shared and signed 03rd March 2026 Work commissioned and inception meeting scheduled 05th March 2026 Creative development and testing March - May Creative assets finalised and shared with ReLondon and project board for consultation and sign off June 2026 Campaign go-live June 2026