UK Public Sector Contracts & Tenders

Award notice for Consumer Segmentation tender. AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers could apply for one lot or both.

For this tender, AHDB are seeking partner/s to provide LIDAR scanning services to inform the assessment of above ground biomass and carbon, and hydrological run-off risk for between 120 and 200 farms across Great Britain. Farm recruitment for participation in this project is currently underway hence exact numbers of farms and their location cannot be confirmed at this stage. Most farms will be mixed farms with two or more enterprise types. Uncropped land such as woodland will also be included.

Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website. This went out to tender on the 22/8/24 with a closing date of 4/10/24.

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: • Top Pros (for Head butchers) • Vintage beef/lamb events • Escoffier for Chefs and Colmar Frais for food service • Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: • Head butchers • Wholesalers • Buyers • Chefs • Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.

AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements. The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below: 1) Website design and development 2) Digital Content creation (SEO driven articles, graphics and videos) 3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels 4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. Responses must be in French. 80% of the documents are produced in French, 20% in English. The initial contract is for 1 year with the option to extend 1+1.

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets. The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract: Strategy & Planning: • Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness • Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: • Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns • Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality • A point of view on content curation noting that we have staff and farmers creating content • How to best use User-Generated Content (UGC) • Ensure the necessary language skills to communicate effectively with the target audience • Consider using professional translation services to maintain accuracy and cultural sensitivity • Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings • Create content that is respectful of diverse cultures and avoids offensive or discriminatory language • Leverage cross-promotion to drive traffic between channels Engage with audience: • Respond promptly to comments and messages on all platforms • Encourage user-generated content through contests or challenges Advertising and promotion: • Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter • Provide regular reports on campaign performance and provide optimisation recommendations Analytics & reporting: • Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates • Offer insights and recommendations for ongoing improvements The initial contract is for 1 year with 1+1 options to extend Closing date is NOON 28th February 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

This contract is issued under the Framework Contract with the reference number RM6188 for the provision of Internal Auditing Services.

Food security and safety remains a priority issue for UK agriculture. There is need for continued investment in this work, as ensuring the safety and quality of the major UK cereals for human consumption and animal feed remains a top priority for the agricultural industry. Continued monitoring of contaminants in cereals across the supply chain is essential in order to provide scientific evidence and assure the cereal industry their products are safe, and of good quality, for use in the domestic and export markets. The data generated by previous phases of the project has been used to inform discussions on new legislation and growing demands on supply, as well as be a vital source to demonstrate due diligence. AHDB is looking for a contractor to undertake the new phase of this project over the next 2 years, with the potential to extend for a further 3 years in 12-month increments (1 August 2025 to 31 July 2030). The main purpose of this project is to provide an independent survey of the incidence and levels of key contaminants in representative samples of UK-grown cereals (wheat, barley and oats) and co-products (wheatfeed and oatfeed), to ensure they meet legal compliance guideline limits and are safe for human consumption and animal feed. The project will also monitor current and emerging legislation and contaminant issues which could impact on the safety of cereal-based foods and their acceptability in key home and overseas markets.

Award of Contract. AHDB intend to commission a Contract to one agency for the provision of Satisfaction Surveys of AHDB customers and stakeholders. Our farmers, growers and processors expect to see a return for the levy they pay, and these surveys form a key part of our evaluation strategy. The Customer Insight Measure (CIM) has taken place annually since 2015, with fieldwork carried out between October and December, we intend for this pattern to continue. The last survey was completed between October and December 2024. The survey allows AHDB to evaluate its performance as one organisation, as well as being able to compare baseline levels between individual sectors. Processor levy payer respondents are asked slightly different recruitment questions to farmer/grower levy payers, given the different nature of their businesses. While the core questions across farmer/grower and processor levy payers remain consistent, the recruitment section varies, so there are some efficiencies in set up and training with the interview team, but they do need to be run as two surveys.

A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided. Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend.

The Agriculture and Horticulture Development Board (AHDB) has begun a programme of work to upgrade its Digital, Data and Technology (DDAT) services so that it can continue to meet the expanding requirements of its levy-payers. There are three key drivers for this programme - the ever-increasing need for data and market intelligence; the requirement to meet legislation and regulations in making DDAT services accessible, well-managed and secure; the drive to use emerging technologies, including AI and automation, to provide higher value services for levy-payers and the wider agriculture sector, and to do so as efficiently as possible.

AWARD NOTICE - AHDB is seeking a single provider for our office and window cleaning requirements for their premises in Coventry, West Midlands. The successful supplier will be expected to provide the equipment required to perform and complete the duties. The scope will be for evening cleaners, this will include key holding for locking the building, which will form part of this contract.

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

Award notice - AHDB intend to procure a Contract to a successful Supplier for the provision of pig farm physical data gathered from across Great Britain. The successful supplier will be required to deliver data in order for AHDB to be able to provide to the pig industry as well as ensuring value for money for levy payers is provided.

School education is a key priority for the Agriculture and Horticulture Development Board (AHDB). Our education work aims to ensure that school children understand where their food comes from and healthy eating so they are informed consumers of the future

Due to unforeseen circumstances, additional work was required for this contract which went over the 50% allowance of the initial contract value. Therefore AHDB had to put in place a STA to cover this works. AHDB have since changed eportals from Bravo to Atamis and can't link to any notices without raising new on Atamis in order to link to the Corrigendum.

Single tender action to cover work which was not included in the Retail Consumer Data contract. Very niche market.

AHDB is made up of four individual sectors and a cross sector for shared responsibilities under the one AHDB central organisation, these. These sectors run separate budgets and accounts. All activities are detailed, recorded and invoiced by purchase orders from each sector. We are a publisher of a wide spectrum of technical, research and marketing resources. The publications and marketing materials are delivered to the warehouse facility either directly from source or via AHDB, entered into inventory and stored. All goods arriving will be clearly labelled with SKU, description of contents, number of boxes and quantity per box. These are then available on a call off basis to AHDB levy payers, requests for publications are made to the Bureau team at AHDB and in some cases directly to the warehouse. The requests from AHDB are then forwarded to the warehouse facility via a portal ordering system for fulfilment and despatch to the requesting end user. The warehouse also assembles marketing, promotional and educational kits, to meet AHDB requirements. Mailing data is provided via a secure file transfer site to the warehouse facility from the AHDB Customer Relationship Management (CRM) team for all warehouse mailing activities. Under the existing contract, a sole supplier provides all warehousing, mailing and fulfilment services for AHDB under the existing tender agreement. Storage of printed matter, from single sheet flyers, multi-page brochures and any marketing aids and tools are entered into an inventory according to the ordering AHDB sector. Estimated start date is 30th April 2023, initial 2 year contract with the option to extend for 2 periods of 12 months each.