UK Public Sector Contracts & Tenders

AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes. We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts. AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future. Note: although this brief focuses on We Eat Balanced, there’s potential for AHDB to also need support for its other social media channels in future The contract is initially for a 18 month period with the option to extend for a further 2 periods of 12 months each Budget is estimated at around £250k per annum

AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to: • Maximise and track engagement with AHDB’s core target audience social media • Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media • Increase and track participation to our events • Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each. It is preferable that the supplier is based or has a commercial office in Mexico

The print framework must capture the print requirements of AHDB and its divisions in relation to digital and lithographic print production, point of sale material and labels. The framework will cover a wide range of items from business cards, variable data letters, flyers, to high-quality technical publications, promotional literature, large format event display items and chilled meat pack labels. Please note we are not looking for print management companies as we have an internal Print team. Lot 1 – General printing services This Lot comprises AHDB’s digital and lithographic print requirements, fulfilment, and personalised mailing. An example of our requirements is as follows: - 1pp, 2pp, 4pp, 6pp leaflets - Multi-page brochures - Perfect bound brochures - Print on plastic/PVC (UV print) - Kit Fulfilment - Personalised mailing from variable data (Excel) - Web2Print, ordering system for AHDB business cards - Technical guides and publications - NCR pads and forms - Wire-o bound brochures - Magazines/periodicals - Wallet folders - Export publications – sometimes produced in Arabic, Mandarin, and other languages Lot 2 – Point-of-sale services This lot comprises large format printing for AHDB’s range of banners, posters, and point-of-sale items onto various substrates An example of our requirements is as follows: - Pull-up cassette banners - ‘A’ frame pavement furniture - Event flags/sails - One-off posters/display boards - Pop-up display graphics - Large format graphics direct to substrate - Vinyl window stickers Lot 3 – Label services This lot comprises AHDB’s adhesive on pack label requirement for chilled/frozen meat packs printed on to paper or plastic substrate using an appropriate freezer adhesive. An example of our requirements is as follows: Single page circular labels 38mm (on reels) Single page circular labels 44mm (on reels) Peel and reveal multi page 38mm dia labels (on reels) Peel and reveal multi page 44mm dia labels (on reels)

AHDB is made up of four individual sectors and a cross sector for shared responsibilities under the one AHDB central organisation, these. These sectors run separate budgets and accounts. All activities are detailed, recorded and invoiced by purchase orders from each sector. We are a publisher of a wide spectrum of technical, research and marketing resources. The publications and marketing materials are delivered to the warehouse facility either directly from source or via AHDB, entered into inventory and stored. All goods arriving will be clearly labelled with SKU, description of contents, number of boxes and quantity per box. These are then available on a call off basis to AHDB levy payers, requests for publications are made to the Bureau team at AHDB and in some cases directly to the warehouse. The requests from AHDB are then forwarded to the warehouse facility via a portal ordering system for fulfilment and despatch to the requesting end user. The warehouse also assembles marketing, promotional and educational kits, to meet AHDB requirements. Mailing data is provided via a secure file transfer site to the warehouse facility from the AHDB Customer Relationship Management (CRM) team for all warehouse mailing activities. Under the existing contract, a sole supplier provides all warehousing, mailing and fulfilment services for AHDB under the existing tender agreement. Storage of printed matter, from single sheet flyers, multi-page brochures and any marketing aids and tools are entered into an inventory according to the ordering AHDB sector. Estimated start date is 30th April 2023, initial 2 year contract with the option to extend for 2 periods of 12 months each.

Lot 1. Meat Purchase Data - 3rd party contract Lot 2. Dairy Purchase Data - AHDB only contract AHDB intend to procure a Contract to a successful Provider or Providers for the provision of Meat and Dairy Consumer Data on behalf of AHDB, HCC and QMS (the Contracting Authority) through the process set out in this ITT. The successful supplier(s) will be required to deliver retail purchase data and insight relating to consumer demand, and deliver the most efficient service for all parties as well as ensuring value for money for levy payers is provided. AHDB utilise Meat and Dairy retail purchase data to provide value and services to our Levy payers. AHDB have engaged with HCC and QMS and identified the shared need for same and similar services, as all three bodies have the same purpose; working on behalf of UK farmers to help the red meat industry better understand and promote the category. AHDB are therefore procuring these services on behalf of all parties under one contract. The Contract is expected to commence on 1st April 2023. The initial Contract duration is 2 years with the option to extend for a further 1 year in 2025 and a further year in 2026 (2 +1+1) via single or multiple fixed terms. HCC and QMS will utilise the contract from November 2023. Lot One: MEAT. AHDB, QMS and HCC need a selection of core and optional data requirements. These are listed in the specification. The Core data requirement “Primary Red Meat” will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need. Lot Two DAIRY - This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy. AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification.

AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets. It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands. The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each. Value is estimated 84,000 EUROS per annum, approx £75 POUNDS STERLING

The AHDB Cereals and Oilseeds Recommended Lists are the definitive industry guide to cereal and oilseed varieties, giving levy-payers the information they need to select the correct variety for their businesses. The data on which the Recommended Lists are produced are based on the evaluation of field performance of a range of varieties of crops under cultivation in the UK. Variety trials and tests are conducted at numerous locations (trial sites) throughout the UK. This tender deals with the processing of seed for these trials and tests, i.e. the receipt, handling, treatment, packeting and dispatch of seed. AHDB is looking to secure an operator who is able to deliver the full scope of these services. Any parties who are interested in participating, please follow link to access Tender documents: https://defra-family.force.com/s/Welcome

This tender deals with the processing of seed for these trials and tests, i.e. the receipt, handling, treatment, packeting and dispatch of seed. AHDB is looking to secure an operator who is able to deliver the full scope of these services.

School education is a key priority for the Agriculture and Horticulture Development Board (AHDB). Our education work aims to ensure that school children understand where their food comes from and healthy eating so they are informed consumers of the future. We also actively support children to develop cooking skills.<br/><br/>To build on the success of AHDB’s existing education programme, AHDB is keen to explore opportunities to bring the ‘where food comes from’ message to life and enhance learning by facilitating educational visits and experiences of British working farms. This approach recognises the power of learning through experiencing, discovering, exploring and interacting with the real world beyond the classroom.<br/><br/>To test this approach, AHDB plans to undertake a series of pilot projects with experiential learning at their heart. These pilot projects will be a proof of concept and aim to establish which initiatives are most effective in delivering AHDB’s education objectives. <br/><br/>AHDB wants to work with an education specialist who can develop and deliver all of the planned pilot projects in England, including the evaluations thereof; this will ensure continuity of delivery and output across all pilot projects. The successful supplier should have experience of running on-farm educational visits and producing supporting classroom resources for secondary school students (including GCSE and A-Level students linking to relevant qualification specifications).

The stand is required for AHDB’s attendance at Anuga 2023, and the possible contact extension to cover the same service for AHDB attendance at SIAL Paris 2024. <br/>Anuga is a biannual event held in Cologne, German in October. It attracts nearly 8,000 exhibitors, more than 169,000 international trade visitors from 201 countries and has a gross exhibition space of 284,000 m2. <br/>Taking place on 07 - 11 OCTOBER 2023, the venue for the event is Koelnmesse GmbH, Messepl. 1, 50679 Köln, Germany. <br/>The main objective of the stand is to highlight the quality of British meat supplied by our exporters/co-exhibitors. Giving the audience the opportunity to see and taste the product and our co-exhibitors the opportunity to meet with new and existing clients. <br/>The successful supplier will be responsible for the design, production, construction, dismantling and disposal of the stand, along with any AV requirements and any other associated production services.<br/>There is an option to extend to cover SIAL 2024<br/>Suppliers must be able to communicate in English and German.

Closing date for submissions is Noon (12pm) on the 22nd May 2023. AHDB intend to procure a Contract to a successful Supplier for the provision "of stand build and design for Anuga 2023 (with the option to extend to cover SIAL 2024)" through the process set out in this ITT. The successful supplier will be required to deliver a stand design and build for the Agriculture and Horticulture Development Board (AHDB) to attend the food exhibition Anuga in Cologne, Germany, October 2023. The purpose of the stand is for AHDB to showcase and exhibit meat products, and to act as a networking and meeting place for clients. AHDB are looking for a supplier to provide the design, production, build and dismantling and disposal of a stand that is 397.5sqm to include all equipment hire and associated services. The scope of this procurement does not include the exhibition space. The supplier must also ensure value for money for levy payers is provided. The budget for Anuga 2023 is approximately £230,000 - £250,000 inclusive of VAT. It is anticipated that the budget for SIAL (should this be awarded, will be of a similar value). To register, please use link https://defra-family.force.com/s/Welcome and search for ANUGA

AHDB intend to procure a Contract to a successful Supplier for the provision of an "AHDB In-Market Representative for USA (covering Dairy products)". The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth. It is preferred that the supplier is based or has a commercial office in the US. "The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal."

Closing date for submissions is Noon (12pm) on the 22nd May 2023. AHDB intend to procure a Contract to a successful Supplier for the provision "of stand build and design for Anuga 2023 (with the option to extend to cover SIAL 2024)" through the process set out in this ITT. The successful supplier will be required to deliver a stand design and build for the Agriculture and Horticulture Development Board (AHDB) to attend the food exhibition Anuga in Cologne, Germany, October 2023. The purpose of the stand is for AHDB to showcase and exhibit meat products, and to act as a networking and meeting place for clients. AHDB are looking for a supplier to provide the design, production, build and dismantling and disposal of a stand that is 397.5sqm to include all equipment hire and associated services. The scope of this procurement does not include the exhibition space. The supplier must also ensure value for money for levy payers is provided. The budget for Anuga 2023 is approximately £230,000 - £250,000 inclusive of VAT. It is anticipated that the budget for SIAL (should this be awarded, will be of a similar value).

The USA is a key target market for high quality dairy products (especially Cheese) into the retail and foodservice sectors. British dairy products are produced to the highest standards and are of the highest quality. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. It is preferred that the supplier/agency is located or has a commercial office in the USA.<br/>The successful representative will be expected to:<br/><br/>• Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights <br/>• Identify and develop priority markets (East coast, West coast or specific states for dairy products)<br/>• Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.<br/>• Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.<br/>• Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.<br/>• Support in-market exhibition activity. <br/>• Liaise with AHDB staff in areas such as media, PR, digital.<br/>Value of the contract is £70k per annum (which includes £10k marketing spend).

AHDB intend to procure a Contract to a successful Supplier for the provision of Dairy farm physical and financial data gathered from across Great Britain, the successful supplier will be required to deliver: • Independent and publicly available snapshot of the financial and physical performance of GB dairy enterprises including all costs down to net margin level. • Monitored trends in the efficiency and performance of GB dairy farming and comparisons to international competitors. • A source of key performance indicators for levy payers to benchmark against. • Identified key technical topics that we understand to be affecting levy payers. • Analysis of dairy enterprise data providing insight of key enterprise drivers and feed in to AHDB strategy, R&D (Research & Development) and KT(Knowledge Transfer) activity as well as ensuring value for money for levy payers is provided. The contract will be for 1 year with the option to extend for a further 1+1 if required. Closing date is NOON 25th September 2023 Budget is maximum £40k per annum, not including VAT To access this opportunity, please use the below address, search for project 2023-643 Prov of Dairy farm physical https://defra-family.force.com/s/Welcome.

Collect and interpret information for England and the necessary comparison countries. These are identified below, and represent 4 packages or lots of work for the project: Lot One - Australia and New Zealand (Beef and Lamb). Lot Two (Indicative) - Ireland, France, Germany, Spain (Beef and Lamb). Lot Three (Indicative) - North American Beef (US and Canada). Lot Four (Indicative) - Brazil (Beef). Comprehensively assess the farm standards which are legal requirements within each country or for devolved states/territories within each country where these issues are devolved from the national level. Map the landscape of voluntary farm standards schemes within each country, comprehensively assessing the standards which are recognised as the predominant standards that farmers operate to. Produce a written report collating and standardising the relevant regulatory and voluntary standards, illustrating key similarities and differences. This opportunity will be awarded to one or more suppliers, depending on their skills within the regions mentioned. Contracts will be staggered and have different start dates, the take up of Lots 2-4 is dependant on the success of Lot 1. Please use below link to access the opportunity. Search for 2023-645 Comparison English beef and lamb https://defra-family.force.com/s/Welcome.

Collect and interpret information for England and the necessary comparison countries. These are identified below, and represent 4 packages or lots of work for the project: Lot One - Australia and New Zealand (Beef and Lamb). Lot Two (Indicative) - Ireland, France, Germany, Spain (Beef and Lamb). Lot Three (Indicative) - North American Beef (US and Canada). Lot Four (Indicative) - Brazil (Beef). Comprehensively assess the farm standards which are legal requirements within each country or for devolved states/territories within each country where these issues are devolved from the national level. Map the landscape of voluntary farm standards schemes within each country, comprehensively assessing the standards which are recognised as the predominant standards that farmers operate to. Produce a written report collating and standardising the relevant regulatory and voluntary standards, illustrating key similarities and differences. This opportunity will be awarded to one or more suppliers, depending on their skills within the regions mentioned. Contracts will be staggered and have different start dates, the take up of Lots 2-4 is dependant on the success of Lot 1.

AHDB are seeking a supplier to recruit English beef and lamb farms to upload their physical and financial data to their Farmbench tool as part of the annual exercise to gather representative physical and financial national datasets for the sector. This work forms part of the Insight and Evidence strand of the Beef & Lamb sector plan. Critically, assembling a robust and representative national dataset across the main production systems found in England will provide AHDB with insights into the sector's physical and financial performance which are not available anywhere else. Within the budget of up to £20k per year (Vat inclusive), one supplier is sought to: 1) Recruit new farm businesses to Farmbench. Each business must be in England and have at least one beef or sheep enterprise for the 2022/23 production year. 2) Collect and upload the farmer's data or support the farmer to upload their own data to Farmbench. 3) Perform basic checks to ensure the dataset is complete and representative before submitting it for validation by the AHDB Farmbench team. Following submission, this will require suppliers to review and answer questions and adjust data where necessary as a result. 4) Provide farmers with Farmbench reports highlighting their individual performance against aggregated and anonymised quartile benchmarks (downloaded from Farmbench) and an opportunity for the farmers to discuss the results and understand what they mean. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

AHDB are intending to procure a supplier to design, build, deliver, dismantle and disposal of a stand for the Gulfood 2024 which will take place at the Dubai World Trade Centre, 19th to 23rd February 2024. AHDB's objective for attending the show is to provide a platform for our levy paying meat producers to create new business relationships with international meat buyers. The look and feel of the stand is important and must portray the quality to enhance our Quality British meat. The stand will need to be seen from a distance and needs to be visually appealing. If the supplier is successful in delivering a high-quality stand for Gulfood 2024, they will then be awarded the contract to cover Gulfood 2025 & 2026 . The budget is £60k per annum, closing date is NOON on the 13th October 2023. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. Project 2023-649 Gulfood