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| Source: | Find a Tender Service (FTS) |
| Buyer: | AHDB (Defra Network eTendering Portal) |
| Main Category: | Services |
| Procurement Method: | Open procedure |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | £260,000 |
| Release Date: | 28 May 2024 |
| Application Deadline: |
Pipeline status
Not addedContract imported automatically · AI writes the response
Application Deadline
26 June 2024
Closed
Estimated Value
£260,000
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| Procurement ID (OCID): | ocds-h6vhtk-046ba1 |
| Notice Reference: | 016577-2024 |
AHDB would like to develop a consumer segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors (detailed in objectives). The aim of the segmentation is to allow AHDB to have a common ‘language’ for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.
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