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| Source: | Contracts Finder |
| Buyer: | AHDB |
| Main Category: | Services |
| Procurement Method: | Open procedure (above threshold) |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | £80,000 |
| Release Date: | 28 May 2024 |
| Application Deadline: | 26 June 2024 |
| Procurement ID (OCID): | ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220 |
| Notice Reference: | 9a27301f-425b-4a93-ba1c-b66db7f44080-754479 |
View Original Notice
Access the full notice on the official portal
AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both. Closing date is NOON on the 26th June 2024. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
Published contracts in the last 12 months
6
total contracts
£3.0m
total value
£496,583
average contract size
Typical categories
Pipeline status
Not addedContract imported automatically · AI writes the response
Application Deadline
26 June 2024
Closed
Estimated Value
£80,000
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