Digital & Media Advertising

Description

New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots: - Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media advertising, and remarketing. - Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising. The College uses a wide range of marketing activity to support student recruitment, staff recruitment, and brand awareness. We are seeking experienced partners who can provide a proactive, value-added service to help us maximise return on investment across our campaigns. Scope of Services -For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity. Budgets vary but can range from £1,000 to £10,000 per campaign. -For Media Advertising, annual campaigns include a major summer push (approx. £40,000), alongside smaller autumn, winter, and ad-hoc campaigns. Channels include outdoor, radio/streaming, and TV, with support required for advert production and clearance. Supplier Expectations We are looking for agencies who can: - Advise on how to optimise campaigns and improve ROI. - Provide clear, regular reporting and recommendations. - Demonstrate relevant experience with similar budgets and audiences. - Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers). Market Engagement This supplier engagement exercise is designed to: - Gauge the level of market interest. - Share outline requirements. - Inform the procurement approach ahead of tender publication.

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