Merchandising Licensing Consultancy

Description

We are looking to work with a consultant to understand the scale of the opportunity for Forestry England around brand licensing partnerships and merchandising. We are looking for someone with specialist experience of developing a merchandising and licensing strategy for rights holding organisations like Forestry England. The required outputs from this will be as follows: To help us achieve our objectives, we are looking for a consultant to write a business plan with a 5-year outlook, around brand licencing and merchandising opportunities, that sets out: • The scale of the opportunity over the next five years, within our existing infrastructure; • The key dependencies to achieving this potential; • Risks, and • Recommendations for resource and costs to take the plan forward This strategy development will require: • Visits to some of our most popular forest centres to view and assess our existing infrastructure; • Internal consultation with a range of colleagues from different departments (e.g. Digital, Operations, Brand), and • Online/ desk-based research for benchmarking and market research Please refer to the attached documents for further information regarding the requirement and details of how to submit your response.

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